Here is proof of my theory that all of us keep using ideas over and over again, just reinterpreting. These Kohl’s Dream Bedding Department banners sell the sizzle of sleeping comfort, not the steak. And though an interpretation unto itself, compare with JCPenney’s Dream Department via link immediately below. Expand your exploration further with a Departmental and Store Entry Branding threads even farther down.
Compare and contrast dream departments at…
“Kohls® Dream vs JCPenney® Dream”
“Dream of Down at JC Penney“# # #
For Linen Fixtures and Merchandising see…
“Bed Bug Proof Pillow Cases”
“Care For a Blanket In-Store?”
“Fabric-Banded Plush Throws”
“Christmas Bed Sheets Belly Banded”
“IKEA® Ceiling Comforter Rack”
“Goose Down Spokesmodel”
“Tommy Hilfiger® at Home”
“IKEA® Swing Arms for Linens”
“IKEA® Freestanding Linen Silo”
“Plastic Frame Displayer for Linens“
“A Tommy Hilfiger® July 4th”
“IKEA® Mattress Protector Floor Bin”
“Stearns and Foster® Branded Dorm”
“Gravity Feed to Rear Not To Front“
“Dog Bed Merchandising in Red”
“2010 Creative Cross Sell Award“
“Kohls® Dream vs JCPenny® Dream”
“Dream of Down at JC Penny“For all Bed Linen resources see…
“Bed Linen Pinterest Board”
“Bed Linen Index Page”
For Departmental Branding subset see…
“Kohls® Dream vs JCPenney® Dream“
“Dream of Down at JC Penney“
“Long-Stem Ralph Lauren”
“Toto® WC Downplays Trademark”
“Pinstripe Tailored Look is Multi-Branded”
“JCPenny® Dine is The In-Store Sizzle”
“Hand Dryers Sponsored by Aqua”
“Sperry Top Sider® Brand Sets Sail”
“Lacoste® Crock Takes a Stand”
“Bearpaw® Boot Branding”
“Abercrombie & Fitch De-Branded”
“Lacoste® Department Branding”
“Levis® in Neon”
“Macy’s Employment Branded In-Store”
“Michael Kors R.I.P.”
“Under Armour® Shoots Hoops at Macy’s”
“Quoizel® Double Branding in Depth”
“Trending T-Shirt Merchandising”
“Brand Downward Directional to Jeans”
“Alice + Olivia® Branded Birdcages”
“Stella McCartney® Pagoda Pedestal”
“KitchenAid® Plug-In J-Hooks”
“Cuisinart® Fruit-Juice-It“
“Tommy Hilfiger® at Home”
“Insects as In-Store Icons”
“Fabric Banner for Epic Threads”
“Fantini® Boffi Floor Faucet“
“Ralph Lauren® Now Brands Paint”
“Belgique® Chef as Brand Icon”
“Alexander McQueen® Logo Shorthand”
“Macy’s Mannequins On a Ledge”
“Store as Fashion Design Canvas”
“Brunello Cucinelli Fabric Roots”
“Polo Ralph Lauren In-Store Saddle”
“Sperry Top-Sider® Knot Ties”
“Stearns and Foster® Branded Dorm”
“Cusp® Music for the Eye”
“Liz Claiborne Store-Within-Store”
“Ralph Lauren® Denim and Supply”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®“For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For inside-the-store Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and linksFor Red Fixtures resources see…
“Red Fixtures Pinterest Board“ for a visual summary.
“Red Fixtures Index Page” for all resources and links
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