More fragrance is sold for Christmas than any other time, so set you merchandising bait out to good effect. Here, this Marc Jacobs Recto Verso Snowflake is easily seen and recognized in-store. But the obverse mall-facing portion of the display falls in shadow and does not reach out as well it should. Moody lighting just outside the entrance did make the interior bright and welcoming. But point-of-purchase in this twilight zone lost effect. How about some temporary seasonal spot lighting? CLICK through the images to compare recto and verso faces.
Compare and contrast directly…
“Marc Jacobs® Snowflake Recto Verso”
“Macy’s® Gift Coming and Going“
“3D D3”
“Michael Kors R.I.P.”
For Marc Jacobs by Title see…
“Marc Jacobs® Snowflake Recto Verso“
“Marc Jacobs® Daisy Museum Case“
“Marc Jacobs ‘Fridge Magnet“
“The Asymmetry of Marc Jacobs“
“Marc Jacobs® Butterfly Molts for Spring”
For all Marc Jacobs resources see…
“Marc Jacobs Pinterest Board”
“Marc Jacobs Index Page”
For holiday fixture posts see…
“Target® Elf-On-The-Shelf”
“Christmas Bed Sheets Belly Banded”
“J-Hook’s Sprout for Christmas”
“Christmas Directions In-Store”
“Hanukkah Tree Topper Merchandising”
“Christmas Gift Card Flyover”
“Christmas is Ducky”
“Brillo® As Christmas Ornament”
“Christmas Dress Form Frenchy”
“JCPenny® Christmas Care Plan”
“Christmas Balls in a Burl Bowl”
“Handcrafted For Xmas Smokers”
“Pier 1 Perforated Pedestals With Holly Berries”
“JCPenny® Slide-in Sleigh”
“Backstopped Corrugated Xmas Trays”
“Target® Reindeer Through The Roof”
“Target® Xmas Buck Stops Here”
“Michael Kors Christmas Balls”
“Early Toast to Christmas Crystal”
“Early Christmas Table Settings”
“QR Code to Santa Sleigh Ride”
“Nutcracker Variants for Christmas”
“Sled Sale – Snow Not Included”
“Ice Skating Before Halloween”
“Fabric Bins With Corner Ties”
“J-Hook Counters Centrifugal Force”
“Gifts-Made-Easy Corrugated Tree”
“Macys® Believe Christmas Meter”
“Crate & Barrel® Corrugated Xmas”
“Christmas List Countdown”
“Hearty Thank You Decks the Halls”
“Wegman’s Christmas Calendar”
“Gift Card Grinch”
“Christmas Octahedrons Are DIY”
“Jonathan Adler® Crazy Xmas Love”
“Yankee Candle® Plug-in Plugs-In”
“Christmas Ball Creates Tasty Dish”
“Fleece Your Navidad Tag Line”
“Giftables to Go”
“Pine Cone Props in Retail”
“A Duck Dynasty® Christmas”
“Ribbon Bulk Merchandising With QR”
“Holiday Packaging Hole Punched”
“Santa Visits Swarovski®”
“Get Big Balls for Christmas”
“J. Garcia® Necktie Knots Askew”
“Elk Horn Gift Display”
“Making Snow Flakes Appear Unique“
“Xmas Poinsettia Dunnage Rack“
“Popup MoMA Design Store“
“Great Gifts Branded Tag“
“Corrugated Christmas Gift Cards Trays”
“Breathalyzer Test By Parachute Jump”
“Tiffany at Your Christmas Doorstep”
“Evergreen Fashions for Xmas”
“Plush is in for the Holidays“
“Ribbon-Tied Xmas Merchandising“
“Antique Square Nail Xmas Display”
“Translucent Xmas Pegboard”
“Xmas Colors for Fall Men’s Scarves“
“Powering-Up Xmas Night Lights in Retail”
“iPad Counts Down to Christmas”
“You Bought It, You Own It!”
“Christmas Display Confusion“
“Betty Boop’s Holiday Best”
“Wireback Corrugated Christmas Hook“
“No Peeking Until the Holidays”
“Productstop Fails Christmas Rush“
“Corrugated Island is Christmas Spinner Display“
“Summer Sunglasses on Christmas Sale”
“Light-Weight Christmas Multi-Hook“
“Vultures Strip Christmas Multi-Hook“
“P•O•P for Christmas or Halloween“
“Boxed Xmas Ornaments on Straight Entry Hooks“
“Mirror’s Vision of Christmas Jewelry”
“Gold vs Frankincense and Mir”
“Santa Mailbox in-Store”
“Late Even For Orthodox Christmas“
“Xmas Dress Form Flash Mob“
“Patron Saint of Store Fixtures“
“Noah’s Ark Menorah“
“Prada Shoe Menorah“
“Colorful Menorah Shortchanged“
“Hanukkah Retail Traditions“
For Christmas countdowns and calendars see…
“iPad Counts Down to Christmas”
“Wegman’s Christmas Calendar“
“Christmas List Countdown”
“Tis The Season To Send”
“Christmas as Target Date”
“No Peeking Until the Holidays”
For all Christmas and Hanukkah resources…
“Christmas and Hanukkah Retail Pinterest Board“
“Christmas and Hanukkah Index Page“
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