Bravo Macys® for playing all your cards right. This tasteful “Hiring Cosmetic Associates” was positioned at the entrance to the Cosmetics Department itself, and buried in the Executive Offices area behind Customer Service. If my interest and talent was cosmetics, working for Macy’s would be a big draw. Including the Macy’s star, and personalizing and humanizing “people” and “profession” photos further brands and takes some of the scariness out of applying for a professional cosmetics position. CLICK the thumbnail for a closeup of the “Human Resources” oriented Macy Star. Now where in the store do you think they might position the “Now Hiring” sign for an advertising man like me?
For Departmental Branding subset see…
“Macy’s Employment Branded In-Store”
“Michael Kors R.I.P.”
“Under Armour® Shoots Hoops at Macy’s”
“Quoizel® Double Branding in Depth”
“KitchenAid® Plug-In J-Hooks”
“Tommy Hilfiger® at Home”
“Belgique® Chef as Brand Icon”
“Alexander McQueen® Logo Shorthand”
“Macy’s Mannequins On a Ledge”
“Store as Fashion Design Canvas”
“Brunello Cucinelli Fabric Roots”
“Polo Ralph Lauren In-Store Saddle”
“Sperry Top-Sider® Knot Ties”
“Stearns and Foster® Branded Dorm”
“Cusp® Music for the Eye”
“Liz Claiborne Store-Within-Store”
“Ralph Lauren® Denim and Supply”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®”For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For all Macy’s by Title see…
“Macy’s Employment Branded In-Store“
“Under Armour® Shoots Hoops at Macy’s”
“Under Armour® Vertical Loop Hook Faceout”
“Under Armour® Coddles Macy’s®”
“Macy’s® Gift Coming and Going”
“Macy’s® Guess® Pull-Tab Cutout”
“Macy’s Mannequins On a Ledge”
“Macys® Believe Christmas Meter”
“Macy’s® Winter Caps on Corrugated”
“Pale Macy’s® or Pointy Victoria’s Secrets®”
“Bulgari Goes Mainstream?”
“Fruit as Juicer Inducer”
“Veggies Sell Slow Cooker”
“Macy’s Red Highlights Greyscale”
“Little Brown Bag Lives On As Card”
“Macy’s Periscope Gift Card Hook”
“Macy’s Recycled Recycling Bin?”
“Saks Monkey Tails Revisited”
“Monkey Tails at the Mall“
“Santa Mailbox In Store”
“Santa Mailbox In-Store Redux via YouTube”For Macy’s Fixture resources see…
“Macy’s Fixtures Pinterest Board“ visual summary
“Macy’s Fixtures Index Page” for all resources
For Regulating Retail resources see…
“Regulating Retail with Signs Pinterest Board“ for a visual summary.
“Regulating Retail Index Page” for all resources and links
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