The Registration and Trademark symbols are often a design challenge typographically. Should you “hang” at the logo outside and layout margin? Should you Kern tight. Should you tuck above the tail end of the logotype? Toto® solves the problem in the Metal-on-Acrylic-on-Standoff Departmental Sign by lightly silk screening the Registered Trademark symbol. Step through the gallery to see how it appears at various zooms. One assumes it meet the legal requirements, as well as designer’s visual needs for water closets and toilets.
Follow the brand at…
“Toto® Downplays Trademark”
“Toto Toilets in Miniature Display”
Compare sister store entry branding at…
“American Eagle® Metal Die Cut”
“Aerie® Entry Branding and Beyond”
“American Eagle® Entry Branding”
“Aerie® Girl Watching Amenities“
For Store Entry Branding by Title…
“Henri Bendel® Branded Backwall”
“Fantini® Entrance Branded Blue”
“Fantini® Subliminal Fixture Branding”
“Fantini® Brand Chocolate Mousse”
“Fantini® B&W Store Branding”
“Lacoste® Store Entry Branding”
“Entry Metalwork Branded”
“Brand Artist Unknown at Macy’s”
“Miltant In-Store Branding”
“Macy’s® Gift Coming and Going”
“Cotton On® Racing Stripe”
“Cotton On® Alternate Branding”
“iPhone 6 Open Wire Nautilus”
“Fendi Entwined”
“BCBG® Store-Entry Brand Reflections”
“This Way to IKEA®”
“Forever 21® Brand Permanence”
“Louis Vuitton® Monogramed Floor Tile”
“Law and Life Coach as Cross Sell”
“Gaggenau® Entry Branding“
“Miele® Branded Sofa Seating”
“Miele® Brand Comfort-Level Test”
“Poggenpohl® Entry Branding”
“Doorway to Dior”
“Express® Urges Own the Moment”
“Hello Kitty® Authorized Dealer”
“Polka Dot Pet at Victoria Secret®”
“Aesop@ Wood Box Intricacy“
”Windows 8 Does Analog Retail”
“Turning Up Store Volume Visually”
“1939 Window Dressing Eue Opener”
“Tiffany Art Deco Door Pull“
“Pump Nozzle Door Handle”
“Paint Spill as Street Light”
“Bank Safe as Storefront”
“Walk In, Strut Out”
“Lego Brand as Street Art”
“Jewelry as Giant Street Art“
“Ice Axe Door Handles by REI”
“Art Nouveau Door Bar”
“Omega Branded First Not Last“
“Cryptic Gucci Floor Medallion”
“Nose Ring is Entry Attention Compeller”
“Spencer’s Street-Art Storefront”
“Henri Bendel Store-Entry Roundel”
“Vuitton Brands Building in Stone”
“Hermes Logo as Tile Mosaic”
“Hermes Defines Place Not Space”
“Fendi Slate Crossing-the-Line”
“Tory Burch Front Door Beat Down“
“Long, Leggy Door Handles“
“Entrance Portal Perspectives”
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”
“Target Patriotic Store Branding”
“Mind the Gap“
For Departmental Branding subset see…
“Toto® WC Downplays Trademark”
“Pinstripe Tailored Look is Multi-Branded”
“JCPenny® Dine is The In-Store Sizzle”
“Hand Dryers Sponsored by Aqua”
“Sperry Top Sider® Brand Sets Sail”
“Lacoste® Crock Takes a Stand”
“Abercrombie & Fitch De-Branded”
“Lacoste® Department Branding”
“Levis® in Neon”
“Macy’s Employment Branded In-Store”
“Michael Kors R.I.P.”
“Under Armour® Shoots Hoops at Macy’s”
“Quoizel® Double Branding in Depth”
“Trending T-Shirt Merchandising”
“Brand Downward Directional to Jeans”
“Alice + Olivia® Branded Birdcages”
“Stella McCartney® Pagoda Pedestal”
“KitchenAid® Plug-In J-Hooks”
“Cuisinart® Fruit-Juice-It“
“Tommy Hilfiger® at Home”
“Insects as In-Store Icons”
“Fabric Banner for Epic Threads”
“Fantini® Boffi Floor Faucet“
“Ralph Lauren® Now Brands Paint”
“Belgique® Chef as Brand Icon”
“Alexander McQueen® Logo Shorthand”
“Macy’s Mannequins On a Ledge”
“Store as Fashion Design Canvas”
“Brunello Cucinelli Fabric Roots”
“Polo Ralph Lauren In-Store Saddle”
“Sperry Top-Sider® Knot Ties”
“Stearns and Foster® Branded Dorm”
“Cusp® Music for the Eye”
“Liz Claiborne Store-Within-Store”
“Ralph Lauren® Denim and Supply”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®“
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For Toilet merchandising see…
“Moen® Monogram or Not”
“Toto® Downplays Trademark”
“Toilet Display You Can See Your Ass In”
“Toto Toilets in Miniature Display”
“Toilet at Rakish Angle”
“Pink Toilet Against White River Rock”
“Delta® Toilet Paper Claim to Fame”
“Quadraphonic Toilet Paper Dispenser”
For Bath Merchandising resources see…
“Bath Merchandising Pinterest Board“ visual summary
“Bath Merchandising Index Page” for all resources
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