From a distance I thought Target’s “Bullseye” (formerly Spot) was engaged in juggling Gift Cards, but looking closely he merely presents one overhead. The vignetted drop shadows do create a 3D effect that draws a crowd. Positive Target Gift Card benefits are spelled out directly … “No fees, No expiration, No kidding.” A fairly standard offering via Gift Card Trays is below. But with attention-compelling header art like this, nothing else is necessary.
Compare Target Mascot use at…
“Bullseye Mascot Juggles Gift Cards” (This Post)
“Target Patriotic Store Branding“For Mascot posts by Title see..
“IKEA® In-Store Clothes Hanger Mascot”
“Tropical Fish Impulse Buy”
“Mr. Roboto at the Mall”
“Kipling® Monkey on a Mission”
“ThunderShirt® Plush Spokesmodel”
“Teapot Coffee Grinder Man”
“Fat Hamster Escapes Bell Jar”
“Rudyard-less Kipling Display”
“Uglys One-Up Point-of-Purchase Stand”For all Mascot resources see…
“Mascot Pinterest Board”
“Mascot Index Page”
For Gift Card tray concepts by title see…
“Branded Gift Card Sign Pocket”
“Bullseye Mascot Juggles Gift Cards”
“Target® Gifty Gift Cards”
“Reinventing The Slotwall Tray”
“52-Card-Pickup for Facebook®”
“Sabotage by a Gift Card Grinch”
“Push Pin Mount for Pegboard”
“Thin-Wall Tray for Corrugated”
“New Jersey Style Gift Card Holder”
“Corrugated Christmas Gift Cards Trays“
“Auto-Feed Point-of-Purchase for Gift Cards“
“Gravity Sledges for Gift Cards“
“Shelf Edge Gift Card Holder“
“Channel Replaces Pegboard“
“Why Aren’t Gift Cards Vertical?“For all Gift Card research aids see…
“Gift Card Merchandising and Fixtures Pinterest Board“ summary
“Gift Card Fixtures and Merchandising Index Page” for all resources
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links
# # #