Brand Downward Directional

Buffalo Totally Transparent Branding Main

Buffalo Totally Transparent Branding Via Downward Directional

Though the total transparency of the implementation limited effectiveness here, see that the Buffalo Jeans ceiling graphic is a downward directional to a similar design table-top Brand anchor. Superb strategic thinking if the execution had held up. Also consider that this design might work better in other store environments. My only addition suggestion would have been to make the Toable Top signature red stripe the same width and scale as the ceiling directional. CLICK the gallery for zoomed views.

For Navigation and Wayfaring posts by title…
“Brand Downward Directional to Jeans”
“This Way to IKEA®”
“Looking for a Lift? Look Here?”
“Navigation by In-Store App”
“Witch Way Halloween Directional”
“Fall-Spring In-Store Directional”
“Back-to-School Ceiling Directionals”
“IKEA® In-Store Wayfaring”
“Moleskine® Store Navigation”
“Hardware Wayfaring Map”
“Longitude and Latitude at IKEA®”
“Newspaper Fall From a Height”
“Jackson Hewitt® Floor Graphic”
“Wayfaring on a Shopping Bag”
“Televised Store Directory with Advertising”
“Brush Lettered Navigation”
“Wayfinding on an Escalator”
“Building Wayfinding in Arabic”
“All-in-One Store Navigation Oasis”
“Bi-Lingual Store Guide“
“Truly Friendly Store Navigation”
“In Store GPS Alternative“
“Construction Navigation Signs”
“Wayfinding: Retail and Otherwise“
“Wayfaring or Retailing?“
“How to Handle Product Migration“
“Queue Control vs Flu Control“
“Run-this-way Escape Plan?“
“Watering Hole Signage“
“Bullseye Bodega Reveals Itself“
“This-Just-In Faceout Tag“
“Label Strip Substitutes for Sign“

For Wayfinding by breadcrumb trail see…
“Floor Graphic Footsteps“
“This-Way-to-Coupons Floor Graphic”
“Going To The Beach Floor Graphic“

For all Navigation and Wayfaring resources…
“Amenities: In-Store Navigation Pinterest Board“ for a visual summary.
“Navigation Amenities Index Page” for all resources and links

For Table and Upright Sign Stands by Title…
“High-Heel Weitzman® Stained Glass“
“Next Window at Weis“
“Macy’s® Guess® Pull-Tab Cutout“
“Brand Downward Directional to Jeans“
“Levi’s® Leather Table”
“Keen® Brands Rebar Table Stand“
“Victoria’s Secret® Roach Clip Sign Holder“
“Stainless Steel Alligator Clip“
“Back-to-School Grocery Appliances“
“Wolford® Table-Top Sign Ellipse”
“Karen Millen® Lit vs Unlit Sign”
“Karen Millen® Bottom-lit Sign“
“How To Make A Small Sign Clip“
“Sign Stands for Sausage“
“Designer Sign Clip Self Stands”
“Samsung Sign Stick“
“Nook® Table Stand Sign“
“Lyre Offers Handwritten Message“
“Modular Magnetic Table Stand System“
“Bow Tie As Sartorial Flourish“
”Stanchions as Selling Tools”
“Sign Circle: Table Stand“
“Gucci Scarf Now Only $250“
“Godiva Chocolate Easter Stands”
“Dior Table Stands Are Floored“
“Religiously Inspired Sign Holder“
“Huge Sale on Bigfoot Socks”
“Lyre-shaped Sign Stand“
“Sophisticated But Simple Signing”
“Shelf-Edge Spoon Sampler Spirals“
“Uglys Point-of-Purchase Stand”
“Ratcheting Shovel Base Sign Stand“
“Starbucks as Follower of Fashion”
“Copper T-Stand With Shower Rings”
“Fresh Fruit Sign Silhouette”

For all Table and Upright Sign Stands see…
“Table and Upright Sign Stands Pinterest Board“ Visual Summary
“Table and Upright Sign Stands Index Page” Index Page

For Departmental Branding subset see…
“Brand Downward Directional to Jeans”
“KitchenAid® Plug-In J-Hooks”
“Cuisinart® Fruit-Juice-It“
“Tommy Hilfiger® at Home”
“Insects as In-Store Icons”
“Fabric Banner for Epic Threads”
“Fantini® Boffi Floor Faucet“
“Ralph Lauren® Now Brands Paint”
“Belgique® Chef as Brand Icon”
“Alexander McQueen® Logo Shorthand”
“Macy’s Mannequins On a Ledge”
“Store as Fashion Design Canvas”
“Brunello Cucinelli Fabric Roots”
“Polo Ralph Lauren In-Store Saddle”
“Sperry Top-Sider® Knot Ties”
“Stearns and Foster® Branded Dorm”
“Cusp® Music for the Eye”
“Liz Claiborne Store-Within-Store”
“Ralph Lauren® Denim and Supply”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®”

For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links

For Clear Plastic Surfaces see…
“Slot Sports Saddle-Mount Hook”
“Slotted Panel Has Rear Recess”
“Cross-Slot Display Surface Focus”
“Sunglass Hut® Twist-Lock Post”
“Clear Display With Permanent Hooks”
“Tile Display On Clear Pegboard”
“Invisible Vertical Display”
“Clear Plastic Pegboard at Risk”
“Transparent Panel and Peg Hook”
“Translucent Xmas Pegboard”
“Cross-Slotted Display Shattered”
“Cross-Slotted Display Surface”
“Half-Hearted Cross Slot Hooking”
“Brand Downward Directional to Jeans”

For all Plastic Pegboard resources…
“Plastic Pegboard Pinterest Board“ for a visual summary.
“Plastic Pegboard Index Page” for all resources and links