99 Bottle Pack, Peacemaker Anytime Ale Courtesy of CNN

Image Courtesy of CCN Eatocracy

Austin Beerworks offered custom packaged case of 99 Bottles of Beer (actually Peacemaker Anytime Ale) and sold out. So essentially this merchandising concept barely made it into the field to be seen in retail and called point-of-purchase marketing. The package is 7’ long and weights over 80 pounds. But it should last long at a party or family gathering. Austin plans another brewing run for this collectable as well as drinkable offering. See the original story on CNN. Maybe this time you will see in-store to judge the merchandising effect.

For Beer Merchandising Posts see…
99 Bottles of Beer Point-of-Purchase
Heineken Bottle for T-Shirts”
Pegleg Black Dog as Floor Graphic
Grab a Beer Now at Brooks Brothers
First-Beer-Free Roadside Promo
Heineken® StarWars Droid
Wegman’s® Craft Your Craft Beer
Paradox of Retail Choice

For All Wine and Spirits Merchandising by Title…
Retailing Vodka by the Shot
Head Shop, Hookah or Still?
Liquor and Fireworks On Sale
Selling Wine Numerically
Booze-Food-Fun vs Real Life
How to Drink Scotch®
Super Hero Promotes Super Drink
Wine Bottle Rack Linearity
Wine Bottle Rack Triangularity
Wine Bottle Rack Circularity
Recycling Wine Barrels into Retail
Jack Daniel’s Barrels as Decor
Parachute Jump Breathalyzer Test
Cold Drink Coaster QR Code Strategy
Cooler Door Lime Cross Sell
Wine Bottles as Shop Doorman
Whale of a Wine Sale in Chalk
Point-of-Purchase Design By Van de Graaf
Wine Barrel as Water Fountain

For all Wine and Spirits resources…
Wine and Spirits Pinterest Board“ for a visual summary.
Wine and Spirits Index Page” for all resources and links

Wine and Spirit Merchandising FixturesCloseUp Pinterest Board

For Alcoholic Humor in Retail posts by Title…
99 Bottles of Beer Point-of-Purchase
Liquor and Fireworks Sale – What Could Go Wrong?
Grab a Beer at Brooks Brothers
Booze-Food-Fun vs Real Life

For all Humor in Retail resources see…
Humor in Retail Pinterest Board” for visual summary without discussion
Humor in Retail Index Page” for all resources combined

Humor in Retail Pinterest Board for Fixtures Close Up

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