Austin Beerworks offered custom packaged case of 99 Bottles of Beer (actually Peacemaker Anytime Ale) and sold out. So essentially this merchandising concept barely made it into the field to be seen in retail and called point-of-purchase marketing. The package is 7’ long and weights over 80 pounds. But it should last long at a party or family gathering. Austin plans another brewing run for this collectable as well as drinkable offering. See the original story on CNN. Maybe this time you will see in-store to judge the merchandising effect.
For Beer Merchandising Posts see…
“99 Bottles of Beer Point-of-Purchase”
“Heineken Bottle for T-Shirts”
“Pegleg Black Dog as Floor Graphic”
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Heineken® StarWars Droid”
“Wegman’s® Craft Your Craft Beer”
“Paradox of Retail Choice“For All Wine and Spirits Merchandising by Title…
“Retailing Vodka by the Shot”
“Head Shop, Hookah or Still?”
“Liquor and Fireworks On Sale”
“Selling Wine Numerically”
“Booze-Food-Fun vs Real Life”
“How to Drink Scotch®”
“Super Hero Promotes Super Drink”
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Wine Barrel as Water Fountain”For all Wine and Spirits resources…
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links
For Alcoholic Humor in Retail posts by Title…
“99 Bottles of Beer Point-of-Purchase”
“Liquor and Fireworks Sale – What Could Go Wrong?”
“Grab a Beer at Brooks Brothers“
“Booze-Food-Fun vs Real Life”For all Humor in Retail resources see…
“Humor in Retail Pinterest Board” for visual summary without discussion
“Humor in Retail Index Page” for all resources combined
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