If you are going to offer literature, offer it with a bit of panache. Surely the Waveform Literature Holder frontstops and masthead were not very difficult or costly to manufacture compared to undifferentiated straight-cut. This is another of the simple improvements and upgrades in fixtures I applaud when I stumble across. See the Waveform Literature Holder thumbnail for a broader view. Discovered in Hospitality Retail at a Mohegan Sun Casino.
For Mohegan Sun® see…
” Waveform Literature Holder ”
“Clean Hands at Mohegan Sun®“
For more zigzag-ery in store fixtures see…
“Waveform Literature Holder” (This Post)
“Zig Zag Safety Loop Hook“
“Shelf Management on a Zigzag”
“Zigzag Backplate for Ladder Grid“
For Serpentine structures see…
“Waveform Literature Holder” (This Post)
“Nabi® Headphone for Block Heads”
“Serpentine Open Wire Book Dividers“
“Serpentine Slatwire Drop-in Metal Scan Hook“
For all Curved Display Surfaces research aids see…
“Curved Display Pinterest Board“ Visual Summary
“Curved Display Index Page” for all resources.
For mainline Literature Rack coverage see…
“Estèe Lauder Pamphlet Array”
“Waveform Literature Holder”
“IKEA Ceiling-Mount Literature Rack”
“Literature Jig”
“Press-Bent Literature Rail”
“Lutron® Color Samples To-Go”
“Deep-Dish Brochure Holder”
“Love Your Look Mirror Psychology”
“V-Bottom Literature Holder”
“Hardware Wayfaring Map”
“Literature Holder for Linens”
“Slatwall Button vs Pin-Up Hook”
“Ball-Chained Color Choices”
“Planogram Both Fixture and Item”
“Valspar® Brand Literature Holder”
“Power Wing Pockets Re-purposed”
“Back-to-School List is a Book”
“Forgiving Hinged Pamphlet Holder”
“Bolt-Down Literature Holder”
“Armor-Plated Literature Holder“
“Hinge Adjusts Literature Rack Width“
“Literature Rack Employs Safety Belts”
“Pallet-Rack-Specific Literature Holder“
“Feather-Weight Auto Feed En Masse“
“Literature Holder Sells Toys Instead”
“Pimped-Out S-Hook Mount Literature Holder”
“Shelf-Edge Business Card Holder“
“Three Mailers, Single Rack“
“Rack Violates Rule of Tangency“
“Transparent Paint Bucket Offers Pamphlets”
“Office Services In-Store Mailbox Promo”
For Perpendicular Literature Arms…“
“Half-Height Brochure Holder“
“Pegboard-Mount Literature Arm”
“Upright-Mount Literature Arm”
“In-Your-Face Book Rack Arm“
“Selling ‘How to’ At The Shelf Edge”
For all Literature Holder resources see…
“Literature Holder Pinterest Board“ for a visual summary.
“Literature Holders Index Page” for all resources and links
For Grey Fixture resources see…
“Grey Fixtures Pinterest Board“ for a visual summary.
“Grey Fixtures Index Page” for all resources and links
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