If you have multiple pamphlets on a complicated product line, how might you organize and offer? Here Estèe Lauder highlights the product heroes and testers, but backs up with product-aligned tiers of takeaway literature beneath. Yes the literature offer is recessive, but in this case should be to allow maximum outreach by the items themselves. CLICK through the gallery to engage from various distances. See that pamphlet title were designed specifically to be visible when used in this display and are offered in multiple languages.
Follow Estèe Lauder merchandising at…
“Estèe Lauder Pamphlet Array”
“Estèe Lauder® Fragrance Alchemy”
“Estèe Lauder® Jo Malone Backstory”For mainline Literature Rack coverage see…
“Estèe Lauder Pamphlet Array”
“Waveform Literature Holder”
“IKEA Ceiling-Mount Literature Rack”
“Literature Jig”
“Press-Bent Literature Rail”
“Lutron® Color Samples To-Go”
“Deep-Dish Brochure Holder”
“Love Your Look Mirror Psychology”
“V-Bottom Literature Holder”
“Hardware Wayfaring Map”
“Literature Holder for Linens”
“Slatwall Button vs Pin-Up Hook”
“Ball-Chained Color Choices”
“Planogram Both Fixture and Item”
“Valspar® Brand Literature Holder”
“Power Wing Pockets Re-purposed”
“Back-to-School List is a Book”
“Forgiving Hinged Pamphlet Holder”
“Bolt-Down Literature Holder”
“Armor-Plated Literature Holder“
“Hinge Adjusts Literature Rack Width“
“Literature Rack Employs Safety Belts”
“Pallet-Rack-Specific Literature Holder“
“Feather-Weight Auto Feed En Masse“
“Literature Holder Sells Toys Instead”
“Pimped-Out S-Hook Mount Literature Holder”
“Shelf-Edge Business Card Holder“
“Three Mailers, Single Rack“
“Rack Violates Rule of Tangency“
“Transparent Paint Bucket Offers Pamphlets”
“Office Services In-Store Mailbox Promo”For Perpendicular Literature Arms…”
“Half-Height Brochure Holder“
“Pegboard-Mount Literature Arm”
“Upright-Mount Literature Arm”
“In-Your-Face Book Rack Arm“
“Selling ‘How to’ At The Shelf Edge”For all Literature Holder resources see…
“Literature Holder Pinterest Board“ for a visual summary.
“Literature Holders Index Page” for all resources and links
For all Multilingual Retail resources see…
“Multilingual Retail Pinterest Board“ visual summary
“Multilingual Retail Index Page” for all resources
For a list of all Brown Fixtures research aids see…
“Brown Fixtures Pinterest Board“ Visual Summary
“Brown Fixtures Index Page” for all resources.
# # #