Turn the corner to see an alternate storefront branding for Cotton On®. This is a radical change from the red racing stripe storefront proposition. It had more of a fabricy and cottony look, though I might have brilliantly backlit the interior of the Cotton On letters to pick up the white color there and make it pop all the more. The drop shadowing of the silhouetted logotype had some of that effect however, by darkening the background around the name. CLICK the thumbnail for a closeup. See that though overall presentation is radically different, the “Cotton On” logotype is rock-steady consistent in its use.
Compare and contrast Cotton On® at…
“Cotton On® Racing Stripe”
“Cotton On® Alternate Branding”
“Whats Going On at Cotton On®”Compare 3D silhouetted sign strategies at…
“Cotton On® Racing Stripe”
“Cotton On® Alternate Branding”
“Martha Stewart Color and B&W?”
“Robert Graham® Signature Fixturing”
“Too-Much-Stuff Consignment Sale”
“Karen Millen® Heat-Bent Sale”
“Giftables to Go”
“Making a Splash in Color Sneaks”
“Topiary Sign at Victoria’s Secret®”
“Flying the By & By Girl Brand”
“3D D3”
“Jeggings® Brands Heavy Corrugated”
“Turning Up Store Volume Visually”
“Windows 8 Does Analog Retail”
“Cook as Lifestyle Sophisticate”
“Silhouetted Signs Match Hang Tags”
“See-thru Retail Sign Strategy”
“Thick Quilt as Sales Psychology”
“3D Tees“
“Totally-Visible Total Girl Sign”
“Belly Band for Shelf Upright”Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “ for a visual summary.
“Silhouetted Index Page” for all resources and links
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For Grey Fixture resources see…
“Grey Fixtures Pinterest Board“ for a visual summary.
“Grey Fixtures Index Page” for all resources and links
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