Fresh, no-preservative pet food by Freshpet® has crossed the specialty merchandising divide from Pet Store to Mass Merchandising. Here Freshpet is awarded a valuable, high-traffic End Aisle location. As fixture “journalist” I must tread a fine line between those loving owners who would do anything for the family pet, and the reactionary element that thinks this is way overboard in a world of hungry humans. Take a stand in a comment if you are passionate. Just remember don’t shoot the messenger … Me! CLICK the gallery for closeups.
For Pet related merchandising and fixtures browse…
“How To Feed or Not Feed A Pet”
“Cat Cleaning Chic”
“Polo Ralph Lauren In-Store Saddle”
“Animal Planet® As Store Brand”
“ThunderShirt® Plush Spokesmodel”
“Selling to Smart Dogs”
“Bar Serves Canine Cuisine”
“Pet Collar Bar Tiered and Arched”
“Tiered, Arched, Pet Collar Bar”
“Pet Boutique Shopping Bag”
“Niche Marketing Pet Umbrellas“
“Pet Collar Hump for Pegboard“
“Fat Hamster Escapes Bell Jar”
“Elizabethan Pet Collar Display”
“2010 Creative Cross Sell Award“
“Animal Cap Show-and-Tell“
“Super-Duty Endless Basket“For Fish and Aquarium merchandising see…
“PetSmart® Concave Shelf-Edge Sign”
“Tropical Fish Impulse Buy”
“Sponge Bob Aquarium Accessories”
“Metro Shelf as Aquarium Display”
“Sand and Starfish Merchandising”For all Pet Merchandising resources see…
“Pet Merchandising Pinterest Board”
“Pet Merchandising Index Page”
For all Cooler Door resources…
“Cooler Door Merchandising Pinterest Board“ for a visual summary.
“Cooler Door Index Page” for all resources and links.
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