It’s a marketing axiom that the more buttons you put on a blender, the more blenders you sell. The same must hold for pens and this Sharpie Back-to-School Riot … the more riotous the color offering the more Sharpies sold. Unless the correlation is the more colors, the larger the display, the more the Sharpie sales. You choose proximate and ultimate cause and effect. Interesting in the main photo above is that the blank white Sharpie® test page is unused … but there are test scribbles on other parts of the display. Maybe the blank page needs a specific “Try Your Sharpie Here…” callout See the Sharpie Back-to-School Riot gallery to see various views.
For Pen Merchandising fixtures and creativity see…
“Michael’s™ Fat Boy® Gun Carriage”
“Moleskine® Pen and Ink Choices”
“Biplane Celebrates Montblanc”
“Pick Cards for Pens”
“Do-It-Yourself Torah”
“Salvador Dali Point-of-Purchase“
“Handform Hawks Pen“
“Hood Ornament Visual Merchandising“
“Impressive Hook Alignment“
“How Pegboard Could and Should Look”
For writing instruments Try-Me see…
“Sharpie Back-to-School Color Riot”
“Hands-On Pen Promotion“
“Moleskine® Pen and Pencil Try-Me”
“Moleskine® One-Up Acrylic Pen Holder”
“Moleskine® Store Navigation“
For Pencil sales see…
“Carpenter’s Pencils on Sale”
“Gravity Feed for Pencils”
For all Pen Merchandising resources see…
“Pen Merchandising Pinterest Board“ visual summary
“Pen Merchandising Index Page” for all resources
For Back-to-School Lists see…
“Back-to-School Color-Coded”
“Back-to-School List is a Book”
“College Level Back-to-School List”
“Back-to-School List on a Strip”
“Back-to-School List x 4“
“CoverGirl® Shelf-Edge Shopping List“
For all Back-to-School resources see…
“Back-to-School Lists and Merchandising“ for a visual summary.
“Back-to-School Index Page” for all resources and links
For all Color Array resources see…
“Color Arrays in Retail Pinterest Board” for a visual summary.
“Color Array Index Page” for all resources and links.
For all Moleskine® Fixtures and Merchandising resources…
“Moleskine® Merchandising Pinterest Board“
“Moleskine® Merchandising Index Page“
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