A bit of visual playfulness results in what could easily be the Alexander McQueen® logo in shorthand … or the spinoff of a new subsidiary style. This is not what originally attracted me to the department, but once there it provided visual interest as well as helped drive home a brand message.
For Alexander McQueen by Title see…
“Alexander McQueen® Razor Blades”
“Alexander McQueen® Logo Shorthand”
“Lace Skull by Alexander McQueen”For Departmental Branding subset see…
“Alexander McQueen® Logo Shorthand”
“Store as Fashion Design Canvas”
“Brunello Cucinelli Fabric Roots”
“Polo Ralph Lauren In-Store Saddle”
“Liz Claiborne Store-Within-Store”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®”For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
Compare 3D silhouetted sign strategies at…
“Alexander McQueen® Logo Shorthand“
“Ceiling-Suspended Cords & Corduroy”
“Relaxed Corrugated Silhouette”
“ZzzQuil® Corrugated Z Display”
“Macy’s® Gift Coming and Going”
“Cotton On® Racing Stripe”
“Cotton On® Alternate Branding”
“The Cellar in 3D”
“Martha Stewart Color and B&W?”
“Robert Graham® Signature Fixturing”
“Too-Much-Stuff Consignment Sale”
“Karen Millen® Heat-Bent Sale”
“Giftables to Go”
“Making a Splash in Color Sneaks”
“Topiary Sign at Victoria’s Secret®”
“Flying the By & By Girl Brand”
“3D D3”
“Jeggings® Brands Heavy Corrugated”
“Turning Up Store Volume Visually”
“Windows 8 Does Analog Retail”
“Cook as Lifestyle Sophisticate”
“Silhouetted Signs Match Hang Tags”
“See-thru Retail Sign Strategy”
“Thick Quilt as Sales Psychology”
“3D Tees“
“Totally-Visible Total Girl Sign”
“Belly Band for Shelf Upright”Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “ for a visual summary.
“Silhouetted Index Page” for all resources and links
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