Point-of-purchase visual design extends throughout Bulgari® sales with the linked-look of these perfume offerings. Various colors represent the range of scents. Bulgari underplays its name, though the corporate stamp is carried through to imprint on the bottle. CLICK the gallery to view from several distances. I think the bottle was so intriguing that it should have played a more dramatic role in the promotion. I would;d have replaced the model’s image with that of the container.
See this brand’s fixtures and merchandising at…
“Bulgari® Brand Understated” (This Post)
“Bulgari Priced in Gold”
“Bulgari Goes Mainstream?”Compare self-merchandising point-of-purchase packaging…
“Bulgari® Brand Understated” (This Post)
“Branded Skulls and Roses Tester”
“Truncated Cubes Self Merchandise”
“Cloisonné Nail Branding at Sephora®“
“Couture™ Toilet Plunger Self-Sell”
“Union Jacking Cosmetics“
“Personalizing Package Shapes”
“Owl Self-Merchandising”For Self Merchandising resources see…
“Self-Merchandising Pinterest Board“ for a visual summary
“Self Merchandising Index Page” for all research links
For all Testers and Samplers research aids see…
“Testers and Samplers Pinterest Board“ for a visual summary.
“Testers and Samplers Index Page” for all resources
For Red Fixtures resources see…
“Red Fixtures Pinterest Board“ for a visual summary.
“Red Fixtures Index Page” for all resources and links
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