Darkness is More Efficient P-O-P

Insignia Only Darkness is More Efficient Corrugated Point-of-Purchase Display

Normally I am looking at the fixtures. But I truly enjoyed this point-of-purchase tagline and point it out to you. The Corrugated display is outfitted with light-weight plastic Scan Hooks. The green color reinforces the green nature of the offering, and I assume both corrugated display and plastic hooks are recyclable if treated correctly. A QR code allows instant online research without wasting paper on brochures. So in the end I have looped back to retail and fixture concerns after all. CLICK the thumbnail for alternate angle.

For lighting related posts see…
“Only Darkness is More Efficient” (This Post)
“Doomsday Kerosene Lantern Sale”
“Hyper Coil™ Self-Merchandising”
“Prada Does Purse Light”
“Robert Graham® Sunglass Lamp“
“Lutron® Gravity-Feeds Its Dimmers“
“Lutron® Color Samples To-Go“
“Recycling CFLs In-Store: No Tubes Please”
“Pulitzer Prize Winning Staging”
“Valentine’s Day Lamps for Lovers”
For all Lighting Merchandising resources see…
“Lighting Merchandising Pinterest Board”
“Lighting Merchandising Index Page”

For all Corrugated Hook resources…
“Corrugated Hooks Pinterest Board“ for a visual summary.
“Corrugated Hooks Index Page” for all resources and links