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Kobalt Hyper Coil Light Self-Merchandising

Kobalt Hyper Coil Light AuxSmart marketing by Kobalt® to create a package design that uses the product benefit of flexibility as a means of self merchandising. The odd shapes and irresistible lure of bending it yourself create visual interest and customer engagement. I just wish I could have directly handled and played with the business end of this snakelike flashlight. See that the package is multilingual … not that a snake isn’t a snake in any language. CLICK the thumbnail for an alternate look.

For lighting related posts see…
Only Darkness is More Efficient” (This Post)
Doomsday Kerosene Lantern Sale
Hyper Coil™ Self-Merchandising
Prada Does Purse Light
Robert Graham® Sunglass Lamp
Lutron® Gravity-Feeds Its Dimmers
Lutron® Color Samples To-Go
Recycling CFLs In-Store: No Tubes Please
Pulitzer Prize Winning Staging
Valentine’s Day Lamps for Lovers

For all Lighting Merchandising resources see…
Lighting Merchandising Pinterest Board
Lighting Merchandising Index Page

Lighting Merchandising Pinterest Board

For Self Merchandising resources see…
Self-Merchandising Pinterest Board“ for a visual summary
Self Merchandising Index Page” for all research links

Self Merchandising Store Fixtures Pinterest Board for Fixtures Close Up

For all Multilingual Retail resources see…
Multilingual Retail Pinterest Board“ visual summary
Multilingual Retail Index Page” for all resources

Multilingual Retail FixturesCloseUp Pinteerest Board

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