Is this a children’s play venue, store format test, or pre-school brand training? Maybe all three. ShopRite’s® creation for Philadelphia’s Touch Me Please Museum is among the most detailed and realistic, from a child’s point of view. It provided an extremely realistic shopping (and brand) experience for future consumers. CLICK through the galleries to get a sense of the place. And see that one of the lessons is “Part of Play is Putting Away.” Bravo ShopRight.
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