Fendi® extends its reach with Fan di Fendi Pour Homme in better department stores. Why confine your brand to your own specialty shops and in-store boutiques when you can vie for space directly in the men’s (and women’s) fragrance and cosmetics department. But you can’t deny the alliteration of the Fan di Fendi name. The name itself is a shopper stopper even for me, but the entwined Fendi signature F’s of the bottle might have been more prominent of a branding feature. It is in the women’s line and in the promotional Fan di Fendi video. CLICK the thumbnail for alter ant view.
For Fendi posts by Title…
“Fan di Fendi Fans Out Across Retail”
“Fendi Entwined”
“Fendi® Geometrics in 3D”
“Fendi Fanciful and Fuzzy”
“How Fendi Mounts Hook Finials“
“Fendi Charm Bracelet Trunk Sale“
“How Fendi Does Mink Earmuffs”
“Fendi Slate Crossing-the-Line”
“Fendi Scarves for Sophisticates“
“Fendi Finial as Branding“
“Fendi Scarves as Sardines“For all Fendi fixture and Visual merchandising resources…
“Fendi Fixtures and Visual Merchandising”
“Fendi Index Page”
For all Yellow Fixtures resources see…
“Yellow Fixtures Pinterest Board“ for a visual summary.
“Yellow Fixtures Index Page” for all resources and links
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