I see parting mints at the cashwrap, and hospitality coffee and tea at many high end retailers, spa and personal service retail. I am sometimes even asked personally if I care for a water or beverage, and once was offered a Champage at Armani. But this Mercedes dealership had a help yourself policy to a cooler of juice choices. I could have taken all I wanted, no one watched or seemed to care. Maybe Mercedes Benz is celebrating topping the list of Luxrury cars in the United States for 2014, a position they had lost for a few years. But given the wide breadth of models and price levels, in truth Mercedes and others are more “Accessible Goods” than true Luxury. The new CLA makes the marque even more accessible. But MB remains a “Positional Good” none the less.
Compare in-store refreshments at….
“Brand Celebrates Itself Literally”
“Robert Graham® Branded Water”
“Drinks Are On Mercedes”For famous name automotive posts see…
“Land Rover® Pedal Display on Grid“
“Land Rover® Grid Hook Naked“
“Rolls Royce® Shopping at the Mall”
“Dodge Viper® Employs Slot Mount”
“Hook Design by Mercedes”
“Drinks Are On Mercedes”For V.I.P. Amenities by post Title see…
“Drinks Are On Mercedes”
“Fast Lane for Disabilities”
“Remote Control for the Disabled”
“IKEA Sinks Scaled to VIP User”
“Hypermodern Washroom Amenity”
“Handicapped as V.I.P.”
“Horse and Buggy Parking Only”
“VIP Still Shopping Tag“
“Shopper Decision-making Aids“
“No Smoking. Have a Mint Instead!”
“This-Just-In Faceout Tag“
“Well-Heeled and Well-Horned”
“Unrivaled Cosmetics Support”
“Tester Strip Vase and Catch Tray”
“Not-So-Handicapped Parking“
“Handicapped Store Front Decal“
“Designer Shoe Vending Machine“
“Fresnel Lens as Upscale Magnifier“
“Old Customers, New Needs”
“Magnifying Glass at Shelf Edge“
“Burberry Steam Punk Watch Display”
“Imitation Corrugated Cardboard Sign”
“Truly Friendly Store Navigation”For V.I.P. Courtesy resources see…
“V.I.P. Courtesy in Retail Pinterest Board“ for a visual summary.
“V.I.P.Courtesy in Retail Index Page” for all resources and links
For Mercedes posts by Title see…
“Hook Design by Mercedes”
“Drinks Are On Mercedes“
“Point-of-Consumption Coffee Rack”
“Tire Tread Good-Bad-Worse Point-of-Purchase“
For all Mercedes resources see…
“Mercedes Pinterest Board” (Pending)
“Mercedes Index Page”
# # #