Make no mistake about it. The BCBG® Logo is totally unique and inimitable. But in some uses like this entry BCBG Store Brand Reflections use it might be found cryptic. Though oversize here at the store entry, reflections in the polished metal distract from immediate recognition of the brand. Does the slightly puzzling display engage curious passersby, or is it a lost branding and advertising opportunity, something which can only be judged by better minds than mine. I just note the duality. CLICK the thumbnail for a reverse angle view of the alternate door pull.
For BCBG see…
“BCBG Store Brand Reflections” (This Post)
“BCBG® Logo’d J-Hook”
“BCBG® Travel Staging”
“BCBG® Kitten-Ear Cosplay”
For all BCBG® resources see…
“BCBG® Pinterest Board”
“BCBG® Index Page”
For Store Entry Branding by Title…
“BCBG Store Brand Reflections”
“Louis Vuitton® Monogramed Floor Tile”
“Law and Life Coach as Cross Sell”
“Gaggenau® Entry Branding“
“Miele® Branded Sofa Seating”
“Miele® Brand Comfort-Level Test”
“Poggenpohl® Entry Branding”
“Doorway to Dior”
“Express® Urges Own the Moment”
“Hello Kitty® Authorized Dealer”
“Aerie® Girl Watching Amenities“
“Polka Dot Pet at Victoria Secret®”
“Aerie® Entry Branding and Beyond”
“American Eagle® Entry Branding”
“Aesop@ Wood Box Intricacy“
”Windows 8 Does Analog Retail”
“Turning Up Store Volume Visually”
“1939 Window Dressing Eue Opener”
“Tiffany Art Deco Door Pull“
“Pump Nozzle Door Handle”
“Paint Spill as Street Light”
“Bank Safe as Storefront”
“Walk In, Strut Out”
“Lego Brand as Street Art”
“Jewelry as Giant Street Art“
“Ice Axe Door Handles by REI”
“Art Nouveau Door Bar”
“Omega Branded First Not Last“
“Cryptic Gucci Floor Medallion”
“Nose Ring is Entry Attention Compeller”
“Spencer’s Street-Art Storefront”
“Henri Bendel Store-Entry Roundel”
“Vuitton Brands Building in Stone”
“Hermes Logo as Tile Mosaic”
“Hermes Defines Place Not Space”
“Fendi Slate Crossing-the-Line”
“Tory Burch Front Door Beat Down“
“Long, Leggy Door Handles“
“Entrance Portal Perspectives”
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”
“Target Patriotic Store Branding”
“Mind the Gap“
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
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