I found these typography Infographics by Evan Brown good primers and advice generally. Of course you must “Know the rules well, so you can break them effectively” (Dalai Lama XIV) … and not create a visual catastrophe in the process. Due to an increasingly multilingual retail world, the infographic is available in English (above) and Spanish (at right). See the original post on the FreePort Press at “The 10 Commandments of Typography.” Then return for other font style, size, color and design tips below. Of the typefaces “dammed” by the 10th commandment, a Papyrus-like style is used for storewide signage by a famous retail chain (See “Hearty Thank You Decks the Halls“). Again a case of knowing the rule in order to effectively violate the rule.
For retail typeface, type size and color references see…
“English and Spanish Typeface Advice” (This Post)
“Best Typefaces for Retail and Point-of-Purchase”
“Type Size for Sign Readability”
“Type Size and Color for Readability”
“Sign as Communication Vehicle”
“4,000 Storefront Type Designs”For Multilingual Retail by Title see…
“English and Spanish Typeface Advice”
“iPhone Apothecary”
“Drop-Shadow Fire Extinguisher”
“Selling to Smart Dogs”
“Sephora® One-Minute-Wonder”
“Multi-Lingual Multi-Gender Halloween Fragrance”
“Nicki Minaj Scratch ‘N Sniff”
“Caution Tape in Spanish Only”
“Bi-Lingual Store Guide“
“Building Wayfinding in Arabic“
“6 Currency Pricing for Profit”
“Retail ‘Pet Peeve’ in Spanish”
“Costco Cares What You Think“
“6 Language Customer Contact Form”For all Multilingual Retail resources see…
“Multilingual Retail Pinterest Board“ visual summary
“Multilingual Retail Index Page” for all resources
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