This departmental entry branding creates a freestanding portal to the offerings of Liz Claiborne®. Its advantages are twofold (at least). It calls out at a distance across the selling floor to attract attention and traffic. Once you arrive you pass through a doorway that creates additional sense of place .. you feel like you have arrived. Though within a totally open floor plan department store, this nevertheless creates a free-floating store-with-a-store concept. CLICK through the gallery to enter the world of Liz Claiborne.
For Departmental Branding subset see…
“Liz Claiborne Store-Within-Store”
“Store as Fashion Design Canvas”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®”For all Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For simple Store-Within-Store outfitting by Title see..
“Slim Jim® Beef Jerky Auto-Feed”
“Planters® Nuts Dual-Lane Trays”
“Pouch Merchandising as Store-In-Store”
“Ghirardelli® Now A Baking Additive“
“Curve Creates Store-in-Store Effect”
“Slotwall and Label Strip Both Curve”
“Defining Categories on Slatwall”
“Loop Hooks on a Curved Surface”
“Pie a la Mode Strip Merchandiser Cross Sell”
“Curved Endcap and Label Strip“
“Twin-Profile Label Strip for Hook“
“Display on a Tight Curve”
“Shelf-Edge Philosophy of the Philosophy Brand“
“Label Strip on a Curve“
“Label Strip and Shelf Edge Sign Colors Match“
“Liz Claiborne Store-Within-Store”For all simple Store-Within-Store fixturing see…
“Store-In-Store Simplified Pinterest Board”
“Store-In-Store Simplified Index Page”
For all Yellow Fixtures resources see…
“Yellow Fixtures Pinterest Board“ for a visual summary.
“Yellow Fixtures Index Page” for all resources and links
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