The near-perfect symmetry and extensive choices of fragrance components draws the eye and customers to this Jo Malone® of London (one of the 27 Estèe Lauder brands) mixology table. Both actual fragrance and fragrance “note” are spelled out in a rainbow-like orafactory selection. Someone with a good nose could play here endlessly. But I never see anyone doing just that.Maybe the display is too intimidating for the ordinary passerby. Maybe it would benefit from an outright “Try Me” invitation and instruction on how to select and blend fragrances. Or maybe the secrets of scent require an assist from a sales associate? CLICK through the gallery to inspect from various distances.
For Testers and Samplers in retail by Title see…
“Estèe Lauder® Fragrance Alchemy”
“Estèe Lauder® Jo Malone Backstory”
“Latest Greatest Try-Before-You-Buy”
“Victoria’s Secret® In-Store Autograph”
“Nicki Minaj Scratch ‘N Sniff”
“Nicki Minaj Boob Tester”
“Gucci Mother / Daughter Offer?“
“At-the-Beach Sunscreen Try-Me“
“Formal “Try Me” Identifier”
“Tester “Try Me“ Call to Action”
“Bulb Atomizer vs Spray Pump Tester”
“Snoop Dogg Rolling Paper Sampler”
“Fresh Fruit as Perfume Prop“
“Swarovski Disk is Branded Tester”
“Tester Strip Vase and Catch Tray”
“Small Amenity Details Count”
“Tester Strip Offer at Shelf Edge”
“Free Samples, If You Dare!“
“In-Store Aromatherapy”
“In-store Champagne Bath Bubbler”
“Body Wash Test is In-Store”
“Fashion Forward Sampler”
“Fashion Forward Generic Sampler.”
“Sampler Offers Sloppy Seconds”
“Shelf Edge Display Pad Bottom-Mounts”
“Rubbing Shoppers Noses In It”
“Handsome Hand Sampler”
“Roundtabled Samplers”
“Painter’s Pallet of Samplers”
“Try Me Step-and-Repeat”
“Lash Curler as Objet D’Art”
“Fragrance Tester Goes Macho”For a grouped subset…
“Urban Decay® Upright”
“12 Tester Choices In-Store”
“Micro Bin Offers Tester”
“Tester or Personal Size Redux”
“Tester or Personal Size Offer”For a related thread see…
“Lady Gaga Refill on Fame”
“Color-Coded Fragrance Refill”
“NYC Free-Refill-On-Us™”For all Testers and Samplers research aids see…
“Testers and Samplers Pinterest Board“ for a visual summary.
“Testers and Samplers Index Page” for all resources
For all Curved Display Surfaces research aids see…
“Curved Display Pinterest Board“ Visual Summary
“Curved Display Index Page” for all resources.
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