JCPenney® Brings on Spring

As if to challenge what had been a tough Winter, JCPenny® says “Bring it On” to Spring. And it couldn’t be too soon for me. Last week in my Pocono Mountains of Pennsylvania we had both an 80º day and a below-freezing night of snow storms. Actual Spring Would be nice. Step through various colorful views…

Joe Fresh® Hang Tags

Only belatedly did I notice that not only Joe Fresh® apparel was identified, but Worthington® offerings as well. All complimented each other so well I initially thought they were a single, coherent display rather than cross-brand offering. My main interest however was the the use, design and construction of the Hang Tags as branding and…

Dreadlocked Mannequin

You may consider this Dreadlocked Mannequin narrow ethnic-oriented merchandising, but you are wrong. “Dreads” are worn by North and East Africans, Ethiopians, Indians and Pakestani, Central, West and South Asians, Indo-Europeans and also trace back to the Spartans of Greece. So who is the true target market here? I focused on the display because the…

Raise-Your-Hand for Goth

Even Goth Girls need cosmetics and utility bags. This one emblazoned with Skull-and-Crossbones would look very stylish at a Goth Pajama-Party-and-Sleepover. I don’t think older Goth Girls carry this much when crashing at their boyfriends pad. The hands-in-the-air fixtures were an integral part of the eye-appeal of this display. Store Staff just elected to promote…