No, not PetSmart® and Petco®, but you are at least thinking in the right direction. Interbrand®, self-described as the world’s leading brand consultancy, released its 4th Annual Best Retail Brands Report. Anybody who is anybody in retail will want to read this. And I decline to say if PetSmart and Petco are, or are not, among the Top Dogs. You’ll have to read the report for yourself to find out. For an independent commentary on the source of the research, see Wikipedia: Interbrand. On the related topics of Store Entry Branding, Departmental Branding and Fixture Branding in close-up, follow some of the Links and Pinterest Boards below.
For Store Entry Branding by Title…
“Gaggenau® Entry Branding“
“Miele® Branded Sofa Seating”
“Miele® Brand Comfort-Level Test“
“Poggenpohl® Entry Branding“
“Doorway to Dior“
“Express® Urges Own the Moment”
“Hello Kitty® Authorized Dealer“
“Aerie® Girl Watching Amenities“
“Polka Dot Pet at Victoria Secret®”
“Aerie® Entry Branding and Beyond“
“American Eagle® Entry Branding“
“Aesop@ Wood Box Intricacy“
”Windows 8 Does Analog Retail”
“Turning Up Store Volume Visually“
“1939 Window Dressing Eue Opener“
“Tiffany Art Deco Door Pull“
“Pump Nozzle Door Handle“
“Paint Spill as Street Light“
“Bank Safe as Storefront“
“Walk In, Strut Out“
“Lego Brand as Street Art“
“Jewelry as Giant Street Art“
“Ice Axe Door Handles by REI“
“Art Nouveau Door Bar“
“Omega Branded First Not Last“
“Cryptic Gucci Floor Medallion“
“Nose Ring is Entry Attention Compeller”
“Spencer’s Street-Art Storefront“
“Henri Bendel Store-Entry Roundel“
“Vuitton Brands Building in Stone”
“Hermes Logo as Tile Mosaic“
“Hermes Defines Place Not Space“
“Fendi Slate Crossing-the-Line”
“Tory Burch Front Door Beat Down“
“Long, Leggy Door Handles“
“Entrance Portal Perspectives”
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”
“Target Patriotic Store Branding“
“Mind the Gap“
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links
For Logo’d and Branded Hook resources see…
“Hooks Logo’d and Branded Pinterest Board“ for a visual summary.
“Hooks Logo’d and Branded Index Page” for all resources and links
For a subset of Branded Clothes Hangers see…
“Moleskine® Branded Portfolio Hangers“
“Smartly Branded SmartWool® Sports Bras“
“Polo Ralph Lauren Branded in Gold“
“Louis Vuitton Endorses a Clothes Hanger”
“Karen Millen Logo’d Hangers“
“Wolford Logo’d Hangers“
“Arden B. Two-Tone Branding“
“Gap Hangs Out“
“Hook Design by Mercedes”
For all Clothes Hanger resource summaries see…
“Clothes Hangers Pinterest Board“ for a visual summary (no discussion)
“Clothes Hangers Index Page” for all research links
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