Interesting that if you are known as “Lucky®” you might need to say “Lucky Brand®” to be taken as a merchandising proposition in retail. As an alternate, a visual element partnered with the Lucky logotype might address the communication challenge. A Four Leaf Clover is too Irish, and Horseshoe not urbane enough. Maybe Lucky could sponsor a contest for less mundane suggestions than mine.
For one-word sales themes see…
“Lucky® Brand vs Lucky Brand®”
“Saks® Made-Ya-Look Eyewear“
“Subliminal or Supraliminal Retail Messaging”
“Powerful One-Word Selling Proposition“For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
For a list of all Dress Form research aids see…
“Dress Forms Pinterest Board“ for a visual summary.
“Dress Forms Index Page” for all resources
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For inside-the-store Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links
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