ElectroLux® emphasizes its Luxury-Glide™ Rack’s “Smooooooth” finger-tip operation directly in store point-of-purchase advertising. Hopefully the emphasis is not hard to mentally pronouce and drives the selling point home. Note the use of a Blue Background, which as a color normally conveys “trustworthiness.” Subtle selling psychology, but you should consider every weapon in your POP arsenal. Please let me know if I misspelled with the wrong number of o’s. CLICK the thumbnail to check my count. And watch for ongoing posts on Whirlpool, ElectroLux, Miele, Gaggenau, Poggenpohl and others.
Compare and contrast…
“Whirlpool® Cross-Sells with Jenga®”
“Smooooooth Sell by Electrolux®” (This Post)For Sales Psychology and Empowerment by Title…
“Love Your Look Mirror Psychology”
“Conduit Bender Decoy Pricing“
“DeWalt Three-Tier Price Strategy”
“Express® Urges Own the Moment”
“Hearty Thank You Decks the Halls”
“Hinged Best Seller Notice”
“Polo® Winner’s Cup Psychology”
“Saks® Made-Ya-Look Eyewear”
“Jonathan Adler® Happiness is Chic”
“Jonathan Adler® Crazy Xmas Love”
“French Bull® Live Vivid Avoids Dazzle-Disaster”
“Coffee Delivery by Bicycle”
“Steel Cable is Try-Me Tether”
“Literature Central Goes Digital”
“Service is the Sell at Kay Jewelers”
“Wet ‘N Dry Rake Sale”
“Brown Paper Sales Psychology”
“Bubble Bath in Center Store”
“Ace Bandage Sells a Lifestyle”
“Designer Attribution in Retail”
“Guy-Girl Sales Segregated”
“Pet Boutique Shopping Bag”
“Bicycle Sells a Lifestyle”
“Caviar Fishmonger for the Upscale”
“Friends Don’t Let Friends Shop Chain Stores“
“Shop Shipping Crates Locally”
“Wayfaring on a Shopping Bag“
“Jewelry Sale for Baseballers”
“Walk In, Strut Out”
“Like-Father, Like-Son Fixtures“
“Life is Short, Buy the Shoes”
“6 Language Customer Contact Form”
“Nautica Brands by Boat”
“Label Sells Calorie Count Not Price”
“Kiddie-Scale Mirror“
“I Want it All in Neon”
“Feng Shui for Retailers”
“Carabiner Motivates Rope Sale”
“Karen Millen Logo’d Hangers”
“‘I Shop Therefore I Am’ Snowclone”
“Return Policy Empowers Sales”
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Powerful One-Word Selling Proposition“
“Subliminal or Supraliminal Retail Messaging”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Keyless Cashwrap Tester”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Retailing a Golden State of Mind”
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel”
“Love Henri Bendel Dress Form”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Thick Quilt as Sales Psychology”
“Pillows Provide Truly Soft Sell”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Girls Shoes Square-Branded by JCP”
“Endcap Square is JCP Branding”
“Great Gifts Branded Tag“For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
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