A simple geometric shape, imprinted, then heat-bent to create its own stand results in this one-piece Karen Millen® signage. The store is upscale so sale colores are down-played to avoid cheapening the retail brand. But you could use whatever geometric shape or vivid color you choose. The softly silhouetted shape combined with subdued color helps the fixture blend in, the opposite of the usual effect of silhouetting. CLICK the gallery below to step through various how-to views.
For a quick comparison of applications see…
“Heat Bent Gravity Feed for Duck Tape”
“Heat Bent vs. Molded Plastic Trays.”
“Karen Millen® Heat-Bent Sale”For Karen Millen Merchandising and Fixtures by Title see…
“Postcard from Karen Millen®”
“Karen Millen® Heat-Bent Sale”
“Karen Millen Corner Cap”
“Right Shoe Only Merchandising”
“Karen Millen Moveable Bar”
“Karen Millen Logo’d Hangers”
“Upscale Return Policy Post“
“Hooks Mount Directly Through Mirror”
“Direct-Mail Direct from Store“
“Right Shoe Only Merchandising”For all Karen Millen Merchandising and Fixtures resources…
“Karen Millen Fixtures and Merchandising Pinterest Board“
“Karen Millen Index Page” for all resources and links.
Compare 3D silhouetted sign strategies at…
“Karen Millen® Heat-Bent Sale”
“Giftables to Go”
“Making a Splash in Color Sneaks”
“Topiary Sign at Victoria’s Secret®”
“Flying the By & By Girl Brand”
“3D D3”
“Jeggings® Brands Heavy Corrugated”
“Turning Up Store Volume Visually”
“Windows 8 Does Analog Retail”
“Cook as Lifestyle Sophisticate”
“Silhouetted Signs Match Hang Tags”
“See-thru Retail Sign Strategy”
“Thick Quilt as Sales Psychology”
“3D Tees“
“See-thru Retail Sign Strategy”
“Totally-Visible Total Girl Sign”
“Belly Band for Shelf Upright”Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “ for a visual summary.
“Silhouetted Index Page” for all resources and links
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