Karen Millen® Age-of-Consent

I applaud the small shops I find like Karen Millen® and Wolford® who always have personalized and often handwritten outbound mail on their cash wraps targeted for good customers. Here Karen Millen solicits pen pals via a signup card. But the footnote defines the age of consent to 13 years old. Possibly a bit young…

Urban Decay Naked Display

The name “Naked” itself demands attention. But the FixturesCloseUp interest is a comparison of this Urban Decay Naked Display with other Urban Decay tester fixtures previously reviewed. Given the package real estate devoted to a provocative name, this also is an example of self-merchandising, or at least exaggerated billboarding. CLICK the thumbnail for more. Here “Naked” and…

Colonial Candle® Ups The Ante

I have posted several Yankee® Candle retail fixture reviews. But a comparison with this Colonial Candle® permanent point-of-purchase display might be instructive. Both names conjure the image of by-gone days and America-the-beautiful. This Colonial display graced a Lighting Showroom, providing a finishing-touch decor item and small-scale independent sale even when an expensive fixture did not…

Waste Basket Levitates

The theory of putting a waste bin easily at hand, and even level with paper bags for the merchandise could be great. But the execution here fails. A White Waste Basket levitated, un-emptied, and mounted close to baked goods just looks bad. Empty or more neatly portrayed it might not be nearly as bad. CLICK…