It is rare in my experience to see freestanding Mall Concourse advertising of a totally new store opening. This UNIQLO® chain may be serious competition. Note that they are positioning their offerings and style as “LifeWear” staking out a market position early. But I would have added the pronunciation to the Mall sign … YOU-nee-klo.
Contrast with Mall Directory Ad posts at…
“Diamonds: Go Big or Go Home”
“Callout Card ≠ Calling Card“
“Mall Wants to Talk QR And Much More“
“Social Media Fluent in Fashion“
“Imitation Corrugated Cardboard Sign“
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