Hot off the printing and electronic presses is this short but insightful piece by Design: Retail. Written by Lauren Mitchell it summarizes the results of research by WSL. I confess to you that even I use ShopKick and other aids to plan my visits and take advantage of retailer offers. Who knew it would be us men who turned into the shopping enthusiasts. Read all the findings on the Februaray digital edition of Design: Retail at “Are Men Shopping Like Women” (Page 34). Then return to FixturesCloseUp to research what’s best in manly of retail fixtures and merchandising.
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