I loved the concept for these nesting trays for meat and poultry. Packaging concepts beyond Point-of-Purchase goals are normally not followed by FixturesCloseUp, but this is truly innovative. “Tray” packaging has not been used for a long time. But these deep, deep Chicken trays allow the the finished pack to automatically nest and stack with stability. Plus the creative approach was used to up-sell Organic offerings only, so there where branding and sales psychology benefits too. CLICK the gallery for various zoomed views.
For an odd amalgamation of fowl posts see..
“Chicken Wire Outfits Bell Jar“
“Black Birds as Familiars“
“Vinyl Ducks Dividers”
“Chicken or Egg Magnetic Fixture Concept”
“Chicken Nests In Store Cooler”For more obvious food humor see…
“Rabbits – Cuddly or Nutritious“
“Chinese Wieners on Sale“
“Rx for Couch Potat0 P•O•P”For 40+ Self Merchandising package and item posts see…
“Self-Merchandising Pinterest Board“ for a visual summary
“Self Merchandising Index Page” for all research links
For related Cooler Door resources…
“Cooler Door Merchandising Pinterest Board“ for a visual summary.
“Cooler Door Index Page” for all resources and links.
# # #