How can you research what your fixtures might look like in color? Start with the Fixture Color Pinterest Boards of FixturesCloseUp. Through them you can see what others have done with color directly in a retail environment. Then you can request chits of appropriate color samples from your fixture manufacturer. Sketches, in felt tip marker for traditionalists, Adobe Illustrator, or colorizing photos in Photoshop should also be called into play. In my opinion, color is not used enough in creating a memorable experience or brand in retail. But then that is just me. So break with the tradition of Beige fixtures in retail. Explore the use of color easily below.
Color Research Tips:
Use the Index Page Menu approach first. It provides a partial visual list of color use in addition to Titled Posts. But its visual list often includes “flights” or groupings the same color use from various angles or zooms. Scan the Titles or use the browser <Find> command to local a key word within the titles. For example <FIND: Clinique> on the Orange Index Page to find Orange Clinique fixtures among the titles.
Use the Pinterest Board Menu approach second. It provides a totally visual approach, but typically only one image from what may be multi-image posts. You can cover more research ground this way, but with lesser specificity. Click any Pin on any Pinterest Board to be linked to the original post, commentary and often additional photos. That way you can dig deeper into any color scheme of interest.
Need Custom Research Capability? Put FixturesCloseUp on your team as your inward-facing Fixture Research Resource and outward-facing Thought-Leadership and Content Curator. See the “Site for Sale or Sponsorship” menu for a Quick Read of assets and capabilities, outreach traffic, recommendations on strategies and instant implementation, and estimates of Fair Market Value. But first explore fixture color below. We can talk business anytime.
Variegated Powdercoat Finishes…
Silvervein Powdercoat As Fixtures Finish
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For a Quick Read of FixturesCloseUp Assets
And Strategies for use in marketing fixtures to retail
See the Site for Sale Menu at top.
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