There is an immediacy that only chalk and hand lettering can convey. It is informal, inviting, and unconsciously communicates “this notice is new” and “it may not last” so act today. Knife Sharpening is a perfect offer to associate with the William Sonoma® brand. But here is an interesting marketing question. Would it get more results if advertised as a “Free, Professional Knife Sharpening Service While You Wait?” In a day when any of us can easily afford an inexpensive electric knife sharpener, might free professional sharpening actually get us to transport our cutlery across town to Sonoma?

By contrast, would free sharpening of old knives dampen sales for new? Maybe, maybe not. As store professional I’d still like to have an opportunity to comment on the suitability of a households knives, present new concepts, and up-sell, even if the old was still found functional. And what about cross sell opportunities to other cook- and kitchenware to grateful gourmets? Yes, if it were me I’d offer the free professional service. Even I own electric sharpeners, a whetstone and plus a butchers steeling rod. But I’d rather you do a professional job, while I shopped.

Could housewares take a lesson from jewelry? See…
Service is the Sell at Kay Jewelers

To expand on the Knife merchandising thread see…
Magnets as Fixtures
Knife Guard is Knife Displayer
Item is Two Sizes, Package is One
Williams Sonoma® Stab at Sales” (This Post)

For all Cookware Fixture resources see…
Cookware Fixtures Pinterest Board“ visual summary
Cookware Fixtures Index Page” for all resources

Cookware Retail Fixtures Pinterest Board

For select Chalk and Hand-Lettered posts…
Williams Sonoma® Stab at Sales
Booze-Food-Fun vs Real Life
Come on Up! We Are Open!
Farm Fresh Greets Foot Traffic”
Blackboard Bloke on a Bike
Sushi in Neon Script
Pumpkin as Holiday Sign Substrate
Hand-Lettered Wood Shingle
Fresh Farm Produce Chalkboard
Retail Hours Subject to Change
One Sold Every 5 Seconds

For all Chalk and Hand Lettered resources see…
Chalk Boards and Hand-Lettering Pinterest Board
Chalk and Hand-Lettered Index Page” for all resources

Chalk Board and Hand Lettered Scrip PinterestBoard

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