Echoing the spring-tensioned blades of the Adidas® Springblade running shoes themselves, this in-store promotion makes the “feature” a larger than life “benefit.” More details on the shoe and overall point-of-purchase promotion via POPON.net at “Radical Design Helps Athletes Run Explosively.” But as usual FixturesCloseUp gets hung up on the details. I love the reinterpretation of the blades, but might have used a more opaque material so that the shoes’s turbine blades stood out visually at a distance. But am I creative enough to conceive this concept from the get go? No, so I should probably just keep my mouth shut.
Compare directly with…
“Making a Splash in Color Sneaks”
“Lego® Ledge as Shoe Display”
“Flatback Hooks Add 3D on Flat Signs“For other prickly displays see…
“Toilet Plunger Porcupine Display”
“Circular Wine Bottle Island”
“Prickly Clamp Point-of-Purchase“
“Making a Splash in Color Sneaks”
“Spring Clamps Take Flight“
“Adidas® Springblade Re-imagined” (This Post)For summaries of Shoe Merchandising resources…
“Shoe Fixturing and Merchandising in Retail“ for a visual summary.
“Shoe Merchandising Index Page” for all resources and links.
For all Shoe Accessory Merchandising resources…
“Shoe Accessory Pinterest Board“ for a visual summary.
“Shoe Accessory Index Page” for all resources and links.
For all Shoe Ledge resources…
“Shoe Ledge Pinterest Board“ for a visual summary.
“Shoe Ledge Index Page” for all resources and links.
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