Chicago Blizzard January 2014 Wide

Image Courtesy of www.i-am-bored.com

Chicago Blizzard January 2014 Narrow

Image Courtesy of www.i-am-bored.com

Is digital, mobile and social media affected by the Weather? It would seem so. Each New Year always kicks off well in Store Fixture blogging, last year peaking with a 1,543 Pageview Day in January 2013. For this year’s kickoff, page views fell 56 short of the old record peaking at 1,487 Pageviews, yesterday, January 2, 2014. Was it the weather with store and office staff kept out of the workplace by the country’s snow storms? Did I pick slightly better post topics last year than this? Or is the variation random and natural? I’m going to blame the weather, not the posts or writing. That assumption is easier on my ego. CLICK the thumbnail for a close look at a Chicago commute. How was your trip to work and how did your Social Media and online efforts fare in the dawning days of 2014?

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300,000 Store Fixture Pageviews