I spent so much of the post above (Dolce & Gabbana Venetian Blind) on the branding and display masthead that it might have left you wondering about the balance of the merchandising. Here are views of the adjacent Men’s and Women’s fragrance offerings. As a man, I normally would not think of Dolce and Gabbana® first for my fragrances. But since women are far more tactile and fragrance oriented, marketing the D&G Men’s from within a woman’s cosmetics department makes great sense. I wear what my wife likes, not what I like. Since it is attention from her that I want, why would I wear my choice instead of one that pushes her hot button? CLICK the thumbnail to see D&G woman’s fragrance on-shelf.
For Dolce & Gabbana posts by Title…
“Dolce & Gabbana Venetian Blind”
“Dolce & Gabbana Gets Shelved”
“Dolce & Gabbana Coat of Many Colors”
“Dolce & Gabbana Fashion Grocery”
“Dolce & Gabbana Hanger’d Window”
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