I spent so much of the post above (Dolce & Gabbana Venetian Blind) on the branding and display masthead that it might have left you wondering about the balance of the merchandising. Here are views of the adjacent Men’s and Women’s fragrance offerings. As a man, I normally would not think of Dolce and Gabbana® first for my fragrances. But since women are far more tactile and fragrance oriented, marketing the D&G Men’s from within a woman’s cosmetics department makes great sense. I wear what my wife likes, not what I like. Since it is attention from her that I want, why would I wear my choice instead of one that pushes her hot button? CLICK the thumbnail to see D&G woman’s fragrance on-shelf.
For more Men’s Fragrance also see…
“Fragrance Tester Goes Macho”
“Polo Branding Gets Aggressive”Compare and contrast with to…
“Gucci Mother / Daughter Offer?“
“Estee Lader Zodiac Signs”
“Fat Hamster Escapes Bell Jar”For Dolce & Gabbana posts by Title…
“Dolce & Gabbana Venetian Blind”
“Dolce & Gabbana Gets Shelved”
“Dolce & Gabbana Coat of Many Colors”
“Dolce & Gabbana Fashion Grocery”
“Dolce & Gabbana Hanger’d Window”For all Dolce & Gabbana research aids see…
“Dolce & Gabbana Fixtures and Visual Merchandising” Pinterest Board
“Dolce & Gabbana Index Page” for all resources.
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