Prehistoric Reels in a Digital Age

I am not sure exactly what projection equipment would have used film reels this large, but they make unusual store decoration against exposed plater lath. The chain is a showpiece of Danish Modern, which you would surely recognize as a style. Not so decipherable these dinosaurian-size film reels from the Jurassic or other epoch. This equipment pre-dates even me, so if you know what film standard it supports, leave a comment for the rest of us. As visual merchandising it provided dramatic contrasting background for modern and contemporary furniture retail.

For Digital Price Tickets and Signs by Title see…
“Louis Vuitton Uses Mac“
“Digital Shelf-Edge Price Tickets“
“Plug-in Digital Signage”
“Literature Central Goes Digital”
“Nordstrom Chipboard iPad Offering”
“Magnetic Mount for Digital Signage”
“Digital Shelf-Edge Promo Signs”
“iPad Counts Down to Christmas”
“Smell ‘O Vision Retail Rollout“
“Customers Design Own Flip Flops“
“QR Code Moves to In-Store and In-Home Television”
“Televised Store Directory with Advertising”

For @Atmark and #Hashtag posts see…
“Hashtag and Atmark Merchandising”
“Pushpin Hashtag for Retail”
“Monkey Tails at the Mall“
“Saks Monkey Tails Revisited”

Proving Digital is not the be-all-end-all…
“Windows 8 Does Analog Retail”
“Prehistoric Reels in a Digital Age” (This Post)

For all Digital Price Ticket / Sign research aids see…
“Digital Price Tickets Pinterest Board“ Visual Summary
“Digital Price Tickets Index Page” for all resources.