I don’t know Jonathan Adler Happy Chic® branding enough to say if the tag lines continually change. But I do know that they empower the sale as a well-deserved treat to oneself. “If you love it like crazy, it will work.” So don’t hesitate in the least. Take it with you to enjoy. See the background elements and Christmas Tree as a means to carrying the Seasonal festivity into the departments offerings. Step through the Jonathan Adler Crazy Christmas Love gallery of images for all the details.
Follow the brand with…
“Jonathan Adler® Happiness is Chic”
“Jonathan Adler Crazy Christmas Love” (This Post)
For related Sales Psychology and engagement posts see…
“Walk In, Strut Out”
“Life is Short, Buy the Shoes”
“I Want it All in Neon”
“‘I Shop Therefore I Am’ Snowclone”
“Diamonds: Go Big or Go Home”
“Powerful One-Word Selling Proposition“
“Subliminal or Supraliminal Retail Messaging”
“Merchandising Smoke and Mirrors”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel”
“Friends Don’t Let Friends Shop Chain Stores“
“Great Gifts Branded Tag“
For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
For JCP Fixtures resources see…
“JCPenny Fixtures Pinterest Board“ visual summary
“JCPenny Fixtures Index Page” for all resources
For all Christmas and Hanukkah resources…
“Christmas and Hanukkah Retail Pinterest Board“
“Christmas and Hanukkah Index Page“
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