I loved the reinforcement of Valspar® on the literature and Valspar® branding the shelf-edge Literature Holder. It made what might otherwise have looked ordinary, into a very professional presentation. A great use of color … Blue, Green and Black … against the Black and White of the paint cans and standard grey pallet rack and shelving. Also note the consistent use of typeface in both the literature and holder logos. Could you get this much visual and branding mileage out of such a simple fixture and offering? Good job Valspar! CLICK the thumbnail for a naked fixture.
To follow the brand see…
“Pantone® Valspar® Color Alliance”
“Valspar® Brand Literature Holder” (This Post)For communication advice see…
“Best Typefaces for Retail and POP”
“Type Size for Sign Readability”
“Type Size and Color for Readability.”
“Sign as Communication Vehicle”For a subset of Fixture and other Branding see…
“Ordning & Reda® Pop-Up Department”
“Old Navy Branded Cart Rollout“
“M&M’s Branded Bling on Display Hooks“
“Saks Monkey Tails Revisited”
“Pet Boutique Shopping Bag”
“Claw-Footed Tub Trending”
“Sally Hansen Social Media at Shelf Edge”
“Henri Bendel Table Cap Logos”
“Henri Bendel Logo’d Shelf Caps”
“DKNY Logo as Display Mantra“
“Logo Branded Productstop“
“How Loro Piana Ties a Scarf Knot“
“Ted Baker Autographed Store Fixtures”
“Designer Names for Little People“For Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links
For all Literature Holder resources see…
“Literature Holder Pinterest Board“ for a visual summary.
“Literature Holders Index Page” for all resources and links
To monitor Black Fixture topics track…
“Black Color Fixtures Pinterest Board“ for a visual summary.
“Black Fixtures Index Page” of all resources.
# # #