For emphasis Jonathan Adler rephrased its “Happy Chic” brand into an even more playful “Happiness is Chic” tagline as departmental welcome. The actual logo (see thumbnail) is structured, symmetrically, backgrounded by stylish pattern, and is a tad more business-like in branding. The “Happiness is Chic” tries for more casual engagement at the department’s edge. CLICK the thumbnail for the alternate sign. And the overall Sales Psychology would seem to be that style need not be stuffy. Seen at JCP.
Follow the brand with…
“Jonathan Adler® Happiness is Chic”
“Jonathan Adler® Crazy Xmas Love”For playful entry branding try…
“Walk In, Strut Out”
“Michael Graves Brands a Bird”
“Long, Leggy Door Handles“
“Ice Axe Door Handles by REI”
“Pump Nozzle Door Handle”
“Nose Ring is Entry Attention Compeller”For all Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For related Sales Psychology and engagement posts see…
“Walk In, Strut Out”
“Life is Short, Buy the Shoes”
“I Want it All in Neon”
“‘I Shop Therefore I Am’ Snowclone”
“Diamonds: Go Big or Go Home”
“Powerful One-Word Selling Proposition“
“Subliminal or Supraliminal Retail Messaging”
“Merchandising Smoke and Mirrors”
“Live in The Moment Motto”
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel”
“Friends Don’t Let Friends Shop Chain Stores“
“Great Gifts Branded Tag“For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
For JCP Fixtures resources see…
“JCPenny Fixtures Pinterest Board“ visual summary
“JCPenny Fixtures Index Page” for all resources
# # #