Happiness is Chic Main

Happiness is Chic CloseUp AuxFor emphasis Jonathan Adler rephrased its “Happy Chic” brand into an even more playful “Happiness is Chic” tagline as departmental welcome. The actual logo (see thumbnail) is structured, symmetrically, backgrounded by stylish pattern, and is a tad more business-like in branding. The  “Happiness is Chic” tries for more casual engagement at the department’s edge. CLICK the thumbnail for the alternate sign. And the overall Sales Psychology would seem to be that style need not be stuffy. Seen at JCP.

Follow the brand with…
Jonathan Adler® Happiness is Chic
Jonathan Adler® Crazy Xmas Love

For playful entry branding try…
Walk In, Strut Out
Michael Graves Brands a Bird
Long, Leggy Door Handles
Ice Axe Door Handles by REI
Pump Nozzle Door Handle
Nose Ring is Entry Attention Compeller”

For all Store Entry Branding resources see…
Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

Store Entry Branding on Pinterest

For related Sales Psychology and engagement posts see…
Walk In, Strut Out
Life is Short, Buy the Shoes
I Want it All in Neon
‘I Shop Therefore I Am’ Snowclone
Diamonds: Go Big or Go Home
Powerful One-Word Selling Proposition
Subliminal or Supraliminal Retail Messaging
Merchandising Smoke and Mirrors
Live in The Moment Motto
Brand Celebrates Itself Literally
Hugs and Kisses Henri Bendel
Friends Don’t Let Friends Shop Chain Stores
Great Gifts Branded Tag

For Sales Psychology and Empowerment resources see…
Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links

Psychology and Sales Empowerment in Retail Pinterest Board on Fixtures Close Up

For JCP Fixtures resources see…
JCPenny Fixtures Pinterest Board“ visual summary
JCPenny Fixtures Index Page” for all resources

JCPenny Fixtures and Merchandising Pinterest Board

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