Everyone brands their products, when possible you brand the shelf edge. If aggressive you brand your fixtures and point of purchase displays. And if you REALLY think big, like Ordning & Reda®, you brand everything in a pop-up department. There was not much I could find that did not carry the brand name, and in many cases, the “bingo card” logo arrangement. I live a reclusive life and was unfamiliar with the brand … until I experienced this. Now how could I ever forget it. The only thing missing was an audio loop so I was sure I pronounced the name right. CLICK the gallery for a departmental tour. Seen at JCP.
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