I suppose Scratch-N-Sniff takes on a new level of sophistication when promoted in 3 languages like Pink Friday by Nicki Minaj. In this department store display an open tester was new by for aerosol sampling, but the package would allow a hint of fragrance even in mass merchandising retail. Anyone ever wonder how many scratches release a sniff from Scratch-N-Sniff before it is exhausted? It might be useful to know so that the item can be refaced periodically. CLICK the thumbnail for display overview. Seen at JCP.
Contrast with a sophisticated sell at…
“In-Store Aromatherapy”Compare merchandising at…
“Nicki Minaj Scratch ‘N Sniff” (This Post)
“Nicki Minaj Boob Tester”For hi-tech merchandising see…
“Smell ‘O Vision Retail Rollout“For a competing artist’s threads see…
“Lady Gaga Refill on Fame”
“Bell Jar Squared for Shelf Edge”
“Harajuku Lovers Point-of-Purchase“Compare directly to…
“Nicki Minaj Scratch ‘N Sniff” (This Post)
“Bi-Lingual Store Guide“
“Building Wayfinding in Arabic“
“Retail ‘Pet Peeve’ in Spanish”
“Costco Cares What You Think“
“6 Currency Pricing for Profit”
“6 Language Customer Contact Form” (This Post)For all Multilingual Retail resources see…
“Multilingual Retail Pinterest Board“ visual summary
“Multilingual Retail Index Page” for all resources
For all Testers and Samplers research aids see…
“Testers and Samplers Pinterest Board“ for a visual summary.
“Testers and Samplers Index Page” for all resources
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