If the marketing of a fragrance … package, bottle and fragrance … should project a memorable image for the brand, I suppose the theme for Nicki Minaj Pink Froiday is “boobs.” To be fair the perfume bottle cap design is dramatic enough to lift the eyes above the neck … but the cap was not in evidence on the tester. I suggest that this point-of-purchase strategy is for a decidedly young market. But it does catch other roving eyes, even mine. CLICK the thumbnail for broader view.
Compare merchandising at…
“Nicki Minaj Scratch ‘N Sniff”
“Nicki Minaj Boob Tester” (This Post)For a competing artist’s threads see…
“Lady Gaga Refill on Fame”
“Bell Jar Squared for Shelf Edge”
“Harajuku Lovers Point-of-Purchase“For related sexist themes see…
“Mannequins Feature Pubic Hair”
“Long, Leggy Door Handles“
“Bras for Well-Read Girls“
“Naughty Angel Flashes a Thong”
“Sign Says Cheeky“
“Farm Girl Bra Merchandising”
“Nicki Minaj Boob Tester” (This Post)For select Testers and Samplers by Title see…
“Gucci Mother / Daughter Offer?“
“Bulb Atomizer vs Spray Pump Tester”
“In-store Champagne Bath Bubbler”
“Snoop Dogg Rolling Paper Sampler”
“Tester Strip Vase and Catch Tray”
“Fresh Fruit as Perfume Prop“
“Swarovski Disk is Branded Tester”For all Testers and Samplers research aids see…
“Testers and Samplers Pinterest Board“ for a visual summary.
“Testers and Samplers Index Page” for all resources
For all Humor in Retail resources see…
“Humor in Retail Pinterest Board” for visual summary without discussion
“Humor in Retail Index Page” for all resources combined
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