Bulgari Goes Mainstream?

I was intrigued to see Bulgari reaching down to my level of retail, but then this is a better department store at the upper end of my normal income habitat, not true slumming by the Bulgari name. And rarely shopping their store directly, Bulgari as fragrance was a surprise to me but not my wife. Though stacked in threes, there were only two “flavors” … Coral and Ammethyste. I liked the confetti and streamers in the box. But think using greater streamer color differentiation would help code the flavor’s colors stand better on their own. CLICK to see more.

Contrast strength of color coding directly to…
“Color-Coded Fragrance Refill”
See this brand’s fixtures and merchandising at…
“Bulgari Priced in Gold”
“Bulgari Goes Mainstream?” (This Post)
Contrast with fragrance merchandising at…
“Bulgari Goes Mainstream?” (This Post)
“Unhesitatingly Prada”
“Fragrance Bell Jar in Miniature”
“Fragrance in Dress Form Bondage“
“In-store Champagne Bath Bubbler”
“Bulb Atomizer vs Spray Pump Tester“
“In-Store Aromatherapy”
“Fresh Fruit as Perfume Prop“
“Polo Branding Gets Aggressive”
“Twin Fragrances in Bell Jars”
“Fragrance in a Bell Jar Redux”
“Bell Jar Squared for Shelf Edge”
“Harajuku Lovers Point-of-Purchase“
For all Color Codes in Retail resources see…
“Color-Coded Retail Pinterest“ for a visual summary.
“Color Coded Retail Index Page” for all resources and links