Brown Paper Sales Psychology
An interesting example of Brown Paper Sales Psychology seen at Wegman’s. Brown paper meat and merchandise wrap predate even my shopping lifetime. But somehow the look and feel of brown paper conjures an impression of simpler, more natural times, craftsman-like quality, and friendly, one-on-one service. This traditional paper cutter was near customer service rather than fresh food, floral or other vending. I’m not sure of its use, but I enjoyed the experience of just seeing it. Yes, I know that the roll reads wrong to the passerby. But once on your merchandise, you can turn it any way you like to read the Wegman’s emblem. Besides, many olden day wraps had logos oriented in all directions, so there was no true up, down or right direction. All worked equally well.
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Also see…
“Dinner Menu on Roll of Brown Kraft Paper”
Contrast with branding by bag…
“Moxam Branded Cloth Bag”
“Pet Boutique Shopping Bag”
“Little Brown Bag Lives On As Card”
“Wayfaring on a Shopping Bag“
For all Wegman’s fixtures by Title see…
“Brown Paper Sales Psychology”
“Produce Delivery Gantt Chart”
“Fresh Farm Produce Chalkboard”
“Brand Fire-Branded on Wood”
“Sophisticated Yet Simple Cooler Signage“
“Grip Clipping Wrong vs Right”
“How to Handle Product Migration“
“Floor Graphic Footsteps for Food“
“Banana Tree on Wheels“
“No Grazing … You Big Heifer”
“No Free Taste Tests“
“Novel Displayer for Novels”
“Pail is Tiny Endless Basket Adjunct.”
“Candy Sales by the Bucketful”
“Second Gen Cart & Cup Holder”
For Wegman’s Fixture resources see…
“Wegman’s Fixtures Pinterest Board“ visual summary
“Wegman’s Fixtures Index Page” for all resources
For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board” for a visual summary.
“Logo Branded Fixtures Index Page” for all resources and links
For a list of all Brown Fixtures research aids see…
“Brown Fixtures Pinterest Board“ Visual Summary
“Brown Fixtures Index Page” for all resources.
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