Brown Paper Sales Psychology

Brown Paper Sales Psychology

Brown Paper Sales PsychologyAn interesting example of Brown Paper Sales Psychology seen at Wegman’s. Brown paper meat and merchandise wrap predate even my shopping lifetime. But somehow the look and feel of brown paper conjures an impression of simpler, more natural times, craftsman-like quality, and friendly, one-on-one service. This traditional paper cutter was near customer service rather than fresh food, floral or other vending. I’m not sure of its use, but I enjoyed the experience of just seeing it. Yes, I know that the roll reads wrong to the passerby. But once on your merchandise, you can turn it any way you like to read the Wegman’s emblem. Besides, many olden day wraps had logos oriented in all directions, so there was no true up, down or right direction. All worked equally well.

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Also see…

Dinner Menu on Roll of Brown Kraft Paper

Contrast with branding by bag…

Moxam Branded Cloth Bag
Pet Boutique Shopping Bag
Little Brown Bag Lives On As Card
Wayfaring on a Shopping Bag

For all Wegman’s fixtures by Title see…

Brown Paper Sales Psychology
Produce Delivery Gantt Chart
Fresh Farm Produce Chalkboard
Brand Fire-Branded on Wood
Sophisticated Yet Simple Cooler Signage
Grip Clipping Wrong vs Right
How to Handle Product Migration
Floor Graphic Footsteps for Food
Banana Tree on Wheels
No Grazing … You Big Heifer
No Free Taste Tests
Novel Displayer for Novels”
Pail is Tiny Endless Basket Adjunct.”
Candy Sales by the Bucketful
Second Gen Cart & Cup Holder

For Wegman’s Fixture resources see…

Wegman’s Fixtures Pinterest Board“ visual summary
Wegman’s Fixtures Index Page” for all resources

Wegmans Fixtures and Merchandising Pinterest Board FixturesCloseUp

For Sales Psychology and Empowerment resources see…

Psychology and Sales Empowerment in Retail“ Pinterest.
Sales Psychology Index Page” for all resources and links

Psychology and Sales Empowerment in Retail Pinterest Board on Fixtures Close Up

For Logo Branded Fixture resources see…

Logo Branded Fixtures Pinterest Board” for a visual summary.
Logo Branded Fixtures Index Page” for all resources and links

Logo Branded Fixtures In Retail on Pinterest Board

For a list of all Brown Fixtures research aids see…

Brown Fixtures Pinterest Board“ Visual Summary
Brown Fixtures Index Page” for all resources.

Brown Color Retail Fixtures Pinterest Board

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