I suggest this tasty promotion by Haagen-Dazs has two levels of strategy. The first is to get you to unsling your cell phone to take the required photo and get a cool ice cream treat at $1 off. The second is the hope that these in-mall photos might go viral as you brag about your ice cream score. Smart marketers those psuedo-Danish Ice Cream makers … pseudi-Danish because Haagen-Dazs is a totally made-up, Danish-sounding name. Do you think Ben and Jerry’s would try such a thing???
For the related topic of QR Codes in Retail see…
“QR Code for Narcs“
“Callout Card ≠ Calling Card“
“QR + URL + TXT + FB + App“
“Social Media Fluent in Fashion“
“Colorized QR Code“
“QR Code for Out-of-Stocks“
“Mall Wants to Talk QR And Much More“
“QR Code Errors as Footnote Only“
“Hobo QR Code for Digital Nomads“
“QR Code Sexier Than Skin“
“QR Code Out of Reach?“
“QR for Complex Product Communication“
“OtterBox Box Outdoes Itself“
“Target’s Holiday Toy QR Code Campaign“
“QR Codes for the Well-Dressed”
“Street-Smart Scan Code“
“QR Code Fills Storefront“
“Fashion Forward Facial QR“
“Drink Coaster QR Code Strategy“
“Watermelons Now Sport QR Codes“
“Faux QR Code More Fiction than Fact“
“QR Code TimeBomb: 14 Days and Counting Down“
“QR Window Decal is Transparent”
“QR Code Moves to Television”
“Poor Man’s QR Code”
“QR: Retailer‘s Secret Weapon Redirect”
“Idiotic QR Code Campaigns”
“QR and Mobile Trends Whitepaper“On closely related topics try…
“Is WiFi a Benefit to Retail”
“Do You Prefer WiFi or a Restroom“
“Sally Hansen Social Media at Shelf Edge“
“Haagen-Dazs Smile Goes Viral”For all QR Code resources see…
“QR Codes in Retail Pinterest Board“ for a visual summary.
“QR Codes Index Page” for all resources and links
