Haagen-Dazs Hot Weather Promo Main

Haagen-Dazs Hot Weather Promo AuxI suggest this tasty promotion by Haagen-Dazs has two levels of strategy. The first is to get you to unsling your cell phone to take the required photo and get a cool ice cream treat at $1 off. The second is the hope that these in-mall photos might go viral as you brag about your ice cream score. Smart marketers those psuedo-Danish Ice Cream makers … pseudi-Danish because Haagen-Dazs is a totally made-up, Danish-sounding name. Do you think Ben and Jerry’s would try such a thing???

For the related topic of QR Codes in Retail see…
QR Code for Narcs
Callout Card ≠ Calling Card
QR + URL + TXT + FB + App
Social Media Fluent in Fashion
Colorized QR Code
QR Code for Out-of-Stocks
Mall Wants to Talk QR And Much More
QR Code Errors as Footnote Only
Hobo QR Code for Digital Nomads
QR Code Sexier Than Skin
QR Code Out of Reach?
QR for Complex Product Communication
OtterBox Box Outdoes Itself
Target’s Holiday Toy QR Code Campaign
QR Codes for the Well-Dressed
Street-Smart Scan Code
QR Code Fills Storefront
Fashion Forward Facial QR
Drink Coaster QR Code Strategy
Watermelons Now Sport QR Codes
Faux QR Code More Fiction than Fact
QR Code TimeBomb: 14 Days and Counting Down
QR Window Decal is Transparent
QR Code Moves to Television
Poor Man’s QR Code
QR: Retailer‘s Secret Weapon Redirect
Idiotic QR Code Campaigns
QR and Mobile Trends Whitepaper

On closely related topics try…
Is WiFi a Benefit to Retail
Do You Prefer WiFi or a Restroom
Sally Hansen Social Media at Shelf Edge
Haagen-Dazs Smile Goes Viral

For all QR Code resources see…
QR Codes in Retail Pinterest Board“ for a visual summary.
QR Codes Index Page” for all resources and links

QR Codes in Retail Pinterest Board for FixturesCloseUp