Gondola Billboard Closeup

Gondola Billboard OverallThere must surely be a planetary shortage of out-of-home advertising space, as aisle-side gondola-backer billboards show up more frequently in retail. With sales based upon maximizing square foot of merchandise offerings, there must be some slotting-fee surcharge for sign space vs merchandise space. As opposed to advertising ruining the natural environment, some might feel the spacious visual is a beautification and visual relief from cluttered on-shelf merchandise. CLICK the thumbnail for an alternate view.

Compare directly to…
In-Aisle Retail Ad Space” (This Post)
Highway Billboarding a Store Aisle
Creating 3D Billboards In-Store

Contrast with Floor Grapics concepts at…
Floor Graphic Pinterest Board“ for a visual summary.
Floor Graphics Index Page” for all resources and links

Floor Graphic Fixtures and Merchandising Pinterest Board