I wasn’t sure if this represented the retail price of admission, cover charge, minimum purchase or what. But it made for a compelling window display. It drew me from afar thinking it must be a $50, $100 or $500 bill, but being only a mere oversize $20, it would not frighten any from entering. Was this purposeful use of sales pyschology? The establishment was quality, upscale , custom retail foodstuffs. The monetary visual made sure you knew this was not snack or fast food. CLICK the thumbnail for a closer look.
Compare to Positional Good food merchandising at…
“Caviar Fishmonger for the Upscale”
“Tiffany Ice Cream Cone Window“
“Brand Celebrates Itself Literally”
“Bulgari Priced in Gold”
“Price of Retail Admission?” (This Post)For a bit of humor as contrast see…
“Chinese Wieners on Sale“
“No Grazing … You Big Heifer”To reverse this psychology see…
“Make Your Own Prices Seem Lower“For related foodstuff Visual Merchandising see…
“Solitary Peck Basket Cross Sell“
“Bushel as Point-of-Purchase Display”
“Fat Turkey as Floating Fixture”
“Kosher Balloons for Passover?“
“Luscious Balloon Watermelon“
“Sophisticated But Simple Signing”
“Balloons as Produce Signs“
“Lighthouse Potato Chip Inflatable“
“Casually-Hung Basket Tree“For all Balloons and Inflatables resources see…
“Balloons and Inflatables Pinterest Board“ visual summary.
“Balloons and Inflatables Index Page” for all resources and links
For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
