Here product is the weight to hold this heat-bent Shelf Overlay in place. THe alternative, mainstream Label Strip would grip the shelf edge. What is the material and cost difference? I can’t say accurately. But one would assume the lesser material consumption of shelf edge label strip would reduce cost. In addition, sophisticated shelf edge label holders include a “roof” overhang that keep dust and dirt out of the label window. This heat bent design does not.

Compare directly to…
Shelf Overlay Includes C-Channel
Shelf Overlay Has Built-in Riser
Empty Box Sells Full Box

For all Shelf Overlay posts by Title see…
Overlay Gutter Try-Me Offer
Glass Shelf Overlay Sale Talker
Shelf Overlay Full Label Strip
Size Guidance on Shelf Overlay
Shelf Overlay Seen From a Distance
Inseam Size as Visual Footnote
Shelf Overlay Has Built-in Riser
Glass Shelf Overlay Offers Pricing Sign
Shelf Overlay Label Holder for Sizes
Shelf Overlay Includes C-Channel
Empty Box Sells Full Box
Metro Cart as Welcome Wagon with Wire Shelf Overlay
Perforated Pallet Rack Overlay
Grid Open-Wire Shelf Employs Overlay
Theme-the-Shelf Overlay Wallpaper
Anti-Skid Equipped Shelf Overlay
Swing-Up Signage for Shelf
Hinged Shelf Overlay

For a list of all research aids see…
Shelf Overlay Pinterest Board” for a visual summary
Shelf Overlay Index Page”  for all resources and links

Shelf Overlay Fixtures FixturesCloseUp Pinterest Board